Making the trip by car or train from Oxford to Cambridge is simply hell, even though there's only something like 100km between the two cities. It can be up to 4 hours by car or bus if the traffic is bad. And by train, you have to change TWICE and go via London...
But I'm just not sure that he can make money. He can't charge more than what he's asking now and I'm not sure that's going to turn a profit unless they achieve close to max capacity.
Oh yes, that is what I call bull's eye! The distance is nothing. But having done the loop around Luton, my god, terrible! And the orbital when it gets stuck. Or the M1: I was on it the day of the big pile up I think the 25th of February, when the entire highway was blocked at Leicester. I could just escape the traffic jam by taking the highway over Oxford to B'Ham.
39 £ is really affordable if you think about the alternative.
In the Uk there is a lack of major east-west connections. You have one at London, one at Coventry-B'Ham and one at Leeds-Manchester. That is all, besides of Scotland.
Surveys have shown that Brittish people spend most time on the road for their job compared with all other europeans. (don't know if Iceland was involved in the survey as well)