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Why would the loan be unacceptable?chrisflyer wrote: ↑12 Nov 2021, 22:44 Totally incredible. And utterly shameful. While many former employees are having to find their way in a new walk of life, and Belgian taxpayers are waiting for the refund of their (already unacceptable) 250M+ funding, this mediocre company finds no better way to spend our (not its) money than to design a new logo and brand. C'est vraiment du belge...
Jeezchrisflyer wrote: ↑12 Nov 2021, 22:44 Totally incredible. And utterly shameful. While many former employees are having to find their way in a new walk of life, and Belgian taxpayers are waiting for the refund of their (already unacceptable) 250M+ funding, this mediocre company finds no better way to spend our (not its) money than to design a new logo and brand. C'est vraiment du belge...
I'm afraid changing the whole company name is too expensive... But yes, 'Belgian' would have been a better name. But they missed that opportunity at the start.
Belgian or Belgium Airlines, probably too close to Air Belgium...Boavida wrote: ↑13 Nov 2021, 00:15Jeezchrisflyer wrote: ↑12 Nov 2021, 22:44 Totally incredible. And utterly shameful. While many former employees are having to find their way in a new walk of life, and Belgian taxpayers are waiting for the refund of their (already unacceptable) 250M+ funding, this mediocre company finds no better way to spend our (not its) money than to design a new logo and brand. C'est vraiment du belge...
It is perfectly normal for a company to update its brand image/logo once in a while. Especially in the aviation business. Air France did it, Lufthansa did it, Swiss did it, Austrian did it, Aegean did it, Iberia did it, .... all airlines do it. To refresh a brand is a good and positive sign (to employees, customers, outside world,...)
I'm afraid changing the whole company name would be too expensive... But yes, 'Belgian' would have been a better name. But they missed that opportunity at the start.
About the new logo itself: it will definitely need some getting used to... Not sure why the 'b' had to go. But like all logo's: it will grow on us. Let's hope the livery is beautiful!
Btw, I'm glad that with this new logo, LH clearly commits itself to the brand Brussels Airlines. The Eurowings-times are definitely over
Belgian would have been a better name... and indeed, why let the b go... this was appealing and strong : b l’île Brussels, Belgium, b xxx, etc...Conti764 wrote: ↑13 Nov 2021, 00:17Belgian or Belgium Airlines, probably too close to Air Belgium...Boavida wrote: ↑13 Nov 2021, 00:15Jeezchrisflyer wrote: ↑12 Nov 2021, 22:44 Totally incredible. And utterly shameful. While many former employees are having to find their way in a new walk of life, and Belgian taxpayers are waiting for the refund of their (already unacceptable) 250M+ funding, this mediocre company finds no better way to spend our (not its) money than to design a new logo and brand. C'est vraiment du belge...
It is perfectly normal for a company to update its brand image/logo once in a while. Especially in the aviation business. Air France did it, Lufthansa did it, Swiss did it, Austrian did it, Aegean did it, Iberia did it, .... all airlines do it. To refresh a brand is a good and positive sign (to employees, customers, outside world,...)
I'm afraid changing the whole company name would be too expensive... But yes, 'Belgian' would have been a better name. But they missed that opportunity at the start.
About the new logo itself: it will definitely need some getting used to... Not sure why the 'b' had to go. But like all logo's: it will grow on us. Let's hope the livery is beautiful!
Btw, I'm glad that with this new logo, LH clearly commits itself to the brand Brussels Airlines. The Eurowings-times are definitely over
Indeed, that's more like it.
And where should they come from and why ?
I'm agree with that the B tail could be the new S!
You probably overestimate the cost of developing a new corporate image. It does not break the bank when your other operating costs come from flying aircraft across a continent or two. Planes are repainted and refurbished at regular intervals. Other than the first aircraft (and maybe not even that one), planes will get the new livery whenever they are due for a new paint job. A few signs are going to have to be replaced in BRU...chrisflyer wrote: ↑12 Nov 2021, 22:44 Totally incredible. And utterly shameful. While many former employees are having to find their way in a new walk of life, and Belgian taxpayers are waiting for the refund of their (already unacceptable) 250M+ funding, this mediocre company finds no better way to spend our (not its) money than to design a new logo and brand. C'est vraiment du belge...
The vast majority of Belgians will know the name of "their" national airline even if it rebranded to Air Uluru. Brussels Airlines' brand is more important for connecting and inbound customers, and since Brussels is far better known throughout the world as a city (or a country) somewhere in Europe than Belgium is, a Belgium-centric name stands no chance.brusselsairlinesfan wrote: ↑13 Nov 2021, 02:58 Belgian would have been a better name... and indeed, why let the b go... this was appealing and strong : b l’île Brussels, Belgium, b xxx, etc...
The bigger titles on the fuselage look great.
