Brussels Airlines in 2021
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Re: Brussels Airlines in 2021
Makes me think of an IQ test.
The number of dots may reflect the number of people involved in making the choice between 20 different versions.
Or is it an "evolution" of standard markings on airport equipment in Italy ?
Grasping on straws here but maybe, just maybe, this is just a decoy. In order to keep secret the real new and nice and smart and inspiring logo that will be unveiled on 18NOV, and not this "thing".
H.A.
The number of dots may reflect the number of people involved in making the choice between 20 different versions.
Or is it an "evolution" of standard markings on airport equipment in Italy ?
Grasping on straws here but maybe, just maybe, this is just a decoy. In order to keep secret the real new and nice and smart and inspiring logo that will be unveiled on 18NOV, and not this "thing".
H.A.
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Re: Brussels Airlines in 2021
Totally incredible. And utterly shameful. While many former employees are having to find their way in a new walk of life, and Belgian taxpayers are waiting for the refund of their (already unacceptable) 250M+ funding, this mediocre company finds no better way to spend our (not its) money than to design a new logo and brand. C'est vraiment du belge...
Re: Brussels Airlines in 2021
Why would the loan be unacceptable?chrisflyer wrote: ↑12 Nov 2021, 22:44 Totally incredible. And utterly shameful. While many former employees are having to find their way in a new walk of life, and Belgian taxpayers are waiting for the refund of their (already unacceptable) 250M+ funding, this mediocre company finds no better way to spend our (not its) money than to design a new logo and brand. C'est vraiment du belge...
You'd rather have them bankrupt and BRU in trouble as well?
Re: Brussels Airlines in 2021
Jeezchrisflyer wrote: ↑12 Nov 2021, 22:44 Totally incredible. And utterly shameful. While many former employees are having to find their way in a new walk of life, and Belgian taxpayers are waiting for the refund of their (already unacceptable) 250M+ funding, this mediocre company finds no better way to spend our (not its) money than to design a new logo and brand. C'est vraiment du belge...
It is perfectly normal for a company to update its brand image/logo once in a while. Especially in the aviation business. Air France did it, Lufthansa did it, Swiss did it, Austrian did it, Aegean did it, Iberia did it, .... all airlines do it. To refresh a brand is a good and positive sign (to employees, customers, outside world,...)
I'm afraid changing the whole company name is too expensive... But yes, 'Belgian' would have been a better name. But they missed that opportunity at the start.
About the new logo itself: it will definitely need some getting used to... Not sure why the 'b' had to go. But like all logo's: it will grow on us. Let's hope the livery is beautiful!
Btw, I'm glad that with this new logo, LH clearly commits itself to the brand Brussels Airlines. The Eurowings-times are definitely over
Re: Brussels Airlines in 2021
Belgian or Belgium Airlines, probably too close to Air Belgium...Boavida wrote: ↑13 Nov 2021, 00:15Jeezchrisflyer wrote: ↑12 Nov 2021, 22:44 Totally incredible. And utterly shameful. While many former employees are having to find their way in a new walk of life, and Belgian taxpayers are waiting for the refund of their (already unacceptable) 250M+ funding, this mediocre company finds no better way to spend our (not its) money than to design a new logo and brand. C'est vraiment du belge...
It is perfectly normal for a company to update its brand image/logo once in a while. Especially in the aviation business. Air France did it, Lufthansa did it, Swiss did it, Austrian did it, Aegean did it, Iberia did it, .... all airlines do it. To refresh a brand is a good and positive sign (to employees, customers, outside world,...)
I'm afraid changing the whole company name would be too expensive... But yes, 'Belgian' would have been a better name. But they missed that opportunity at the start.
About the new logo itself: it will definitely need some getting used to... Not sure why the 'b' had to go. But like all logo's: it will grow on us. Let's hope the livery is beautiful!
Btw, I'm glad that with this new logo, LH clearly commits itself to the brand Brussels Airlines. The Eurowings-times are definitely over
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Re: Brussels Airlines in 2021
Belgian would have been a better name... and indeed, why let the b go... this was appealing and strong : b l’île Brussels, Belgium, b xxx, etc...Conti764 wrote: ↑13 Nov 2021, 00:17Belgian or Belgium Airlines, probably too close to Air Belgium...Boavida wrote: ↑13 Nov 2021, 00:15Jeezchrisflyer wrote: ↑12 Nov 2021, 22:44 Totally incredible. And utterly shameful. While many former employees are having to find their way in a new walk of life, and Belgian taxpayers are waiting for the refund of their (already unacceptable) 250M+ funding, this mediocre company finds no better way to spend our (not its) money than to design a new logo and brand. C'est vraiment du belge...
It is perfectly normal for a company to update its brand image/logo once in a while. Especially in the aviation business. Air France did it, Lufthansa did it, Swiss did it, Austrian did it, Aegean did it, Iberia did it, .... all airlines do it. To refresh a brand is a good and positive sign (to employees, customers, outside world,...)
I'm afraid changing the whole company name would be too expensive... But yes, 'Belgian' would have been a better name. But they missed that opportunity at the start.
About the new logo itself: it will definitely need some getting used to... Not sure why the 'b' had to go. But like all logo's: it will grow on us. Let's hope the livery is beautiful!
Btw, I'm glad that with this new logo, LH clearly commits itself to the brand Brussels Airlines. The Eurowings-times are definitely over
Re: Brussels Airlines in 2021
About this "New Chapter" announcement: any chance there will be more news besides the new brand identity?
For example an announcement about a few new 787 or A350 for SN?
For example an announcement about a few new 787 or A350 for SN?
Re: Brussels Airlines in 2021
I don't see the problem with Brussels, Brussels is a strong name around the world it's the second most pronounced city in the news after Washington!
I think it's stronger than Belgium if you ask people around the world at least I did they know Brussels better than Belgium it is true that they does not always manage to locate it but they know it.
I think it's stronger than Belgium if you ask people around the world at least I did they know Brussels better than Belgium it is true that they does not always manage to locate it but they know it.
Hasta la victoria siempre.
Re: Brussels Airlines in 2021
Indeed, that's more like it.
More seriously, is this really what SN expects to lure passengers with?
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Re: Brussels Airlines in 2021
And where should they come from and why ?
787 makes no sense with a recently renewed 333 fleet.
And all new 359 of the group are allocated until 2025.
The more logical investment already announced is to move to an all 320 fleet via gradual replacement of the 319 with NEOs
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Re: Brussels Airlines in 2021
Arrival of OO-SSO scheduled for Thursday, November 18 at 0h55 on arrival. Also its first commercial flight with the new livery will go to Geneva on November 18 with a departure time of 19:25 (subject to changes).
Re: Brussels Airlines in 2021
Oh I will miss the b tails. This looks like a cross between Croatia Airlines, JAT and Vueling, if confirmed. A bit nondescript. I'm curious how this represents the Belgian identity; I wish the Belgian colours would be more prominent.
Re: Brussels Airlines in 2021
I'm agree with that the B tail could be the new S!
Hasta la victoria siempre.
Re: Brussels Airlines in 2021
Guess it shows the one and only Brussels icon : The Atomium ?
Re: Brussels Airlines in 2021
If the above tail is real, it's gonna be an almost complete white livery.... Not sure how this will look
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Re: Brussels Airlines in 2021
You probably overestimate the cost of developing a new corporate image. It does not break the bank when your other operating costs come from flying aircraft across a continent or two. Planes are repainted and refurbished at regular intervals. Other than the first aircraft (and maybe not even that one), planes will get the new livery whenever they are due for a new paint job. A few signs are going to have to be replaced in BRU...chrisflyer wrote: ↑12 Nov 2021, 22:44 Totally incredible. And utterly shameful. While many former employees are having to find their way in a new walk of life, and Belgian taxpayers are waiting for the refund of their (already unacceptable) 250M+ funding, this mediocre company finds no better way to spend our (not its) money than to design a new logo and brand. C'est vraiment du belge...
Re: Brussels Airlines in 2021
The vast majority of Belgians will know the name of "their" national airline even if it rebranded to Air Uluru. Brussels Airlines' brand is more important for connecting and inbound customers, and since Brussels is far better known throughout the world as a city (or a country) somewhere in Europe than Belgium is, a Belgium-centric name stands no chance.brusselsairlinesfan wrote: ↑13 Nov 2021, 02:58 Belgian would have been a better name... and indeed, why let the b go... this was appealing and strong : b l’île Brussels, Belgium, b xxx, etc...
Re: Brussels Airlines in 2021
Some fan-made liveries found on Twitter
https://mobile.twitter.com/la_livery/st ... 8951999488
I have to admit, I'm already starting to like the new logo! The bigger titles on the fuselage look great.
Personally I prefer the 4th livery, as I like a blue tail. But I think the real one will resemble the 3rd one (without the ugly b on the tail).
https://mobile.twitter.com/la_livery/st ... 8951999488
I have to admit, I'm already starting to like the new logo! The bigger titles on the fuselage look great.
Personally I prefer the 4th livery, as I like a blue tail. But I think the real one will resemble the 3rd one (without the ugly b on the tail).