Amavro wrote:Flanker3 wrote
It never ceases to amaze me how "managers" hope to run yield management from day 1 on routes without feeding and with heavy competition, only to price themselves out of the market. So much for being a "disruptor".
Scarce return tickets at 450 EUR return, but mostly at over 500 EUR return
In the meanwhile CX is at 570 EUR return from BRU while BA is below 500 EUR via LHR. AB can't promote themselves like this.
A word of advice: start selling at max. 299 EUR return in Y, 999 EUR return in C.
If I were the CEO,
If they continue like this, they won't last. It looks like they don't know what they're doing.
I hoped for them to succeed but like this they don't stand a chance.
You should start an airline. You seems to know the job. "Air Flanker", and let's see which one between you and N.T knows better how to rule an airline
I know on which one i would bet...
Furthermore, the CX's prices are not around 570. The average price is higher. For BA, what a joke. Randomly, i got 885€ (Tue 10/07 - Sun 15/07). I request a screen for a price below 500..
We need to look at what has been said and conclude that it's challenging to start an airline.
Also, when Flanker waves a flag, you can take note.
I've looked at their fares as a potential passenger. I was open minded about trying them out on a BRU-TYO route, booking the HKG-TYO sector separetely. 550, 600, 650, 700 return in Y.
Not bad for someone who travels O&D, but still not very competitive.
It just didn't make sense.
It's not easy but also a bit naive to put so much work to achieve something that is not very realistic.
I also predicted that NH would succeed in BRU and they are doing great. From what I've heard they want to upgrade but what they need is more premium seats and not more Y. So the B789 is not a good upgrade, perhaps they will upgrade to a B77W, at least seasonally?
A lost opportunity for SN, that's for sure.
I predict that CX will stay but they could go seasonal. They offer connections in HKG to South East Asia and they offer timings that are different from other operators in BRU. With Air Belgium gone, they will see more stable business for HKG, but the winter will be challenging.
If they see it as an investment, they'll be fine long term. They are a great alternative for the ME3.
But Air Belgium needs to work on niches that exist and there is a niche.
Low cost long haul to Asia can succeed if done right.
Obviously, they need to launch in spring, not now, but they need to start prepping right now if they want to make it. And they need a yield manager that has a broader view and doesn't continue to do what he did at his last airline.
It's a start-up, the first goal is to get volume. The next goal is to get break-even without losing volume. The next step is to make a small profit on each passenger without losing volume. You can't start from the last step and hope that it works out.
