BA considers 'no-frills' revamp

[blackhawk]

British Airways has begun a wholesale review of its offering on short-haul flights after failing to meet its target of making a profit from its domestic and European network.

http://www.guardian.co.uk/business/stor ... 64,00.html

[SN30952]

British Airways has begun a wholesale review of its offering on short-haul flights after failing to meet its target of making a profit from its domestic and European network.
http://www.guardian.co.uk/business/stor ... 64,00.html

Yes I read about that too, blachhawk.
BA's CEO claiming he will have to concentrate on Gatwick as a competitor of easyJet.
First we have to give to Ceasar... He got BA shorthaul operations out of the red. Now he wants to compete.
Notice he competes already in the Gulf, offering miles equalling the flights into AUH, actually he is saying 'pay one get two'.
If he stays in that aggressive mood, we can expect the heat under the shorthaul fares out of Gatwick. I'm already preparing my spectacles because that will be the arena....

[Humberside]

Bit of a U-Turn after Eddington axed Go

[SicilianFalcon]

and sold it to EASYJET

clever man

[Knight255]

Would be a smart move. Delta's LCC Song has put pressure on their LCC rival JetBlue and it's sort of working. Can't say the same about Ted though. Good luck to BA on getting this off the ground!!!

[GKirk]

JetBlue will when they want, get rid of Song and Ted in one move.
BA can't do that with easyJet and Ryanair.
In the US, it's more of a case of Southwest get rid of AA,NW,UA,DL etc

[Knight255]

Nononono, there was a recent article published in a journal that acutally said that Song (due to the HUGE fare cuts) was actually effecting JetBlue passengers. Song and JetBlue operate on basically the same routes (unlike Southwest). Actually, AA, Delta, NW, and UA aren't even directly competing with Southwest or Jetblue (they have different bases/route/network). Ted is primarily for flights to the west so they are trying to compete with Frontier Airlines. I doubt that JetBlue could swipe out Song (or Delta for that matter). American Airlines is able to have lower passenger-seat-mile costs than Southwest can (737 vs. MD-80). Delta and Song could do the same with the proper routes and management with JetBlue.

[Avro]

It will be very interesting to see how BA will change its product out of LGW.

Can someone tell me how Song and Ted are doing. Are they making profit or not ? And how many planes do they now both have in their fleet?

Chris

[SicilianFalcon]

Song profit yes

Ted no

Or so is the word around the net.

Wouldnt be surprising considering ted is associated with United.