Ryanair food & drink revenue per flight?

Captain · Post by **Captain** » 09 Dec 2004, 18:21

Hello,

Ryanair and the other low-cost airlines all boast about how they reduce costs by being no-frills and not offering free food and drinks to passengers.

I would like to know if anyone how much money Ryanair make on average with the sale of food and drinks per flight?

It would be interesting to see how much this actually costs to provide this service. I guess Ryanair have thought it out so must be profitable.
Interesting to see how much money they make off this.

Captain

Buzz · Post by **Buzz** » 10 Dec 2004, 02:03

They can't lose money on it. Since the fa's have to be there, they might as well sell what they can...

Advisor · Post by **Advisor** » 10 Dec 2004, 10:03

I hear that they have targets per flight to sell.

Is this true?

Captain · Post by **Captain** » 10 Dec 2004, 11:15

Buzz wrote:They can't lose money on it. Since the fa's have to be there, they might as well sell what they can...

Indeed, on a 1-2 hour flight once they've done the safety demonstration might as well make a bit of extra cash and keep them and the passengers happy.

I have noticed that they do sell more expensive and unusual items such as a 64MB USB pen. They probably make more money on that than a couple of stale sandwhiches

Someone told me that you will soon be able to rent small DVD players.

Post by **sn26567** » 10 Dec 2004, 16:58

Captain wrote:Someone told me that you will soon be able to rent small DVD players...

... and play casino games !

t0m · Post by **t0m** » 10 Dec 2004, 17:59

I believe they actually make a good profit on onboard sales. The idea being that when a passenger pays nothing for their ticket, they try to make money out of them via sandwiches.

Now I could be completely mistaken, but I have a figure of 7%. That is, 7% of their total revenue comes from onboard sales. Unfortunately I don't know what the markup is for their onboard products.

waldova · Post by **waldova** » 10 Dec 2004, 23:25

Wauw, 7%. That is really a lot. They must sell a lot of inflight items then. But I guess that most of the passangers buy a sandwich and a coke onboard. I mean, even if you buy it your ticket stays really cheap. Why buy a ticket of 200€ for just extra food on the flight when you can buy a ticket at 100€ and buy your food on the plane. Even then you ticket is still 105€ or something. I mean I always buy something to eat.

p1lot · Post by **p1lot** » 13 Dec 2004, 18:34

I used to work at Stansted airport, and the Boots shop based in the land side of the terminal had the HIGHEST selling rate of sandwiches in the whole chain of stores throughout the UK.

People are aware that the meal-deal you can get for around £2.50gbp gets you:

a bag of crisps
a drink
and a sandwich

that would barely get you a drink on ryanair!!

The length of the flight will in most people's minds, determine how they shop at the airport - impulse buying being a contributing factor (the "too much loose change" scenario - we've all been there!)

OO-SBZ · Post by **OO-SBZ** » 13 Dec 2004, 20:05

p1lot wrote:I used to work at Stansted airport, and the Boots shop based in the land side of the terminal had the HIGHEST selling rate of sandwiches in the whole chain of stores throughout the UK.

People are aware that the meal-deal you can get for around £2.50gbp gets you:

a bag of crisps
a drink
and a sandwich

that would barely get you a drink on ryanair!!

The length of the flight will in most people's minds, determine how they shop at the airport - impulse buying being a contributing factor (the "too much loose change" scenario - we've all been there!)

Welcome on Luchtzak.
And thanks for these useful pieces of first-hand information.

Regards
BeN

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Advisor · Post by **Advisor** » 16 Dec 2004, 12:59

Budget airline Ryanair today said it would carry a record 310,000 passengers on its 44 Irish routes over Christmas and 1.35 million passengers throughout Europe over the festive period.

So, make a wild guess about the money it would be making during this festive season

Advisor · Post by **Advisor** » 19 Dec 2004, 15:35

I also read today that American Airlines will start selling food and drinks on their flights.

They say this move will help them save $30 million.

BA028_Is_Diesel_Powered · Post by **BA028_Is_Diesel_Powered** » 09 Jan 2005, 16:20

Ryanair sells food and drink onboard at rip-off prices.
I took a Ryanair inflight menu with me the last time and the prices shown are in Euro.
All sandwiches - 5.00
Soup - 3.00
Tea/Coffee - 2.30
150ml drinks - 1.50
330ml beers - 4.00
330ml champange - 11.00
All wines (small) - 4.50
Lucozade 330ml - 2.50
Water 500ml - 2.50
Pringles 56g - 2.00
Maltesers 175g - 3.00
Galaxy 47g - 0.90
Mars King Size 74g - 1.00
Mars delight 40g - 0.70
All spirits 50m - 4.50
Smirnoff Ice 330ml - 5.00
Bacardi Breezer 330ml - 5.00
100g Muffin + Hot drink - 3.90
Apple pie + 4 mini chocolates - 3.50
Bisc & Twix + Hot drink - 2.70
Tolberone Variety pack - 10.00

t0m · Post by **t0m** » 09 Jan 2005, 16:36

p1lot wrote:I used to work at Stansted airport, and the Boots shop based in the land side of the terminal had the HIGHEST selling rate of sandwiches in the whole chain of stores throughout the UK.

I can totally imagine. I've often bought from Boots at Stansted because of the value compared to other retailers, not so much to do with the cost of food/drinks on board because I rarely buy them.

Buzz · Post by **Buzz** » 09 Jan 2005, 18:00

BA028_Is_Diesel_Powered wrote:Ryanair sells food and drink onboard at rip-off prices.
I took a Ryanair inflight menu with me the last time and the prices shown are in Euro.
All sandwiches - 5.00
Soup - 3.00
Tea/Coffee - 2.30
150ml drinks - 1.50
330ml beers - 4.00
330ml champange - 11.00
All wines (small) - 4.50
Lucozade 330ml - 2.50
Water 500ml - 2.50
Pringles 56g - 2.00
Maltesers 175g - 3.00
Galaxy 47g - 0.90
Mars King Size 74g - 1.00
Mars delight 40g - 0.70
All spirits 50m - 4.50
Smirnoff Ice 330ml - 5.00
Bacardi Breezer 330ml - 5.00
100g Muffin + Hot drink - 3.90
Apple pie + 4 mini chocolates - 3.50
Bisc & Twix + Hot drink - 2.70
Tolberone Variety pack - 10.00

remember, you're a couple of miles up in the air... Everything they take extra costs extra in fuel, so it's not the same as in your local supermarkt!
If you compare these prices to the price you pay in Venice, (€6 for a bottle of water on a hot summer day in the tourist areas) FR isn't ripping you of ...
I allways bring my own food & drinks, nothing as easy as that!

JetB · Post by **JetB** » 09 Jan 2005, 19:10

Like always Buzz you know how to sugarcoat every Ryanair topic.
Ryanair does sell at ripe-of prices

Target is to sell so much that the crew is payed. So FA's do not cost Ryanair a thing ( how do you think it is possible to keep the ticket price so low ? ).

Anyway

fftopic: asked Ryanair for a refund and now 3 weeks later, NOTHING !.

I expected an answer within 7 working days, but I guess not.

My conclusion ( and do I really have to repeat this over and over ! )
If Ryanair was a prostitute, she could suck as the best, Sucking is the only thing she can ( hope this isn't to direct ).

sean1982 · Post by **sean1982** » 09 Jan 2005, 19:46

JEtB,

You are SOOOOO wrong about this. I suggest if you don't know anything about a subject you just shut up! The Inflight-sales are not used to pay my wage. Part of it yes, because we as crew get a percentage on our sales. This more of an encouragement towards the crew to sell more.

I think 2.5 EURO for a 500ml bottle of water is not a lot, nor is 1.50 EURO foa a coke or an orange juice. And yes we do get a guide-line about average spend per passengers but it is only a GUIDELINE!

And furter on about your refund, Ryanair doesn't refund tickets!! that is stated clearly on the website (at least when you read the terms and conditions before you tick them) and that's why you only pay 50 EURO for a return ticket my friend !!

OO-SBZ · Post by **OO-SBZ** » 09 Jan 2005, 20:47

sean1982 wrote:And furter on about your refund, Ryanair doesn't refund tickets!! that is stated clearly on the website (at least when you read the terms and conditions before you tick them) and that's why you only pay 50 EURO for a return ticket my friend !!

Sean,

There is one single case when your employer refunds the ticket!

If your flight is cancelled or before the date of travel, is rescheduled so as to depart more than three hours before or after the original departure time then you will be entitled to a travel credit or full refund of all monies paid if the alternative flight/s offered are not suitable to you.

Regards

BeN

Buzz · Post by **Buzz** » 10 Jan 2005, 01:16

JetB wrote:Like always Buzz you know how to sugarcoat every Ryanair topic.
Ryanair does sell at ripe-of prices

Like always there is ALWAYS someone who immediatly reacts when anyone says anything positive about Ryanair.
Did I lie in my post? NO
Did you act childishly and arrogantly in yours?

I work in a cafe sometimes, there it costs € 1,5 for a cola, just as onboard FR. Sure it's a smaller can, but that's not a rip-of! A rip-of is (like a said before) paying €6 for a botlle of water in Venice.

These are facts! If you feel otherwise, please come with other facts to prove it. Then I can maybe learn to respect your (and others) oppinion on FR, instead of allways having to listen to the nagging everytime I say something a little bit positive about FR.

JetB wrote:My conclusion ( and do I really have to repeat this over and over ! )
If Ryanair was a prostitute, she could suck as the best, Sucking is the only thing she can ( hope this isn't to direct ).

If there is any more where this came from, I would suggest talking to a tree, istead of bothering us with it on the Luchtzak Forums...

Ozzie1969 · Post by **Ozzie1969** » 10 Jan 2005, 01:44

I think that if you could calculate what a "free" drink on board a regular airliner actually costs you, then you would feel a lot more "ripped off" than when you buy a drink on board a Ryanair flight, where the choice to buy is entirely yours, and you are under no obligation whatsoever.

waldova · Post by **waldova** » 10 Jan 2005, 10:36

Why do you have to feel ripped of? I think I feel more ripped of when I buy a Iberia ticket or a ticket on any other airline when that ticket costs about 200€. Even on Iberia you still have to pay to eat!
If you buy a ticket for 50€ and you pay you sandwich and coke you come about 60€. Well I prefer paying this than still paying 200€ and then get a 'FREE' drink and 'FREE' sandwich onboard the plane! It woulde be an expensive meal! 150€. For that price you can go eat in a 5 star restaurant and I don't think the meal onboard a plane is a five star one! This is ripping of people!
Today I will fly again with Vueling back to Brussels. I will also take the price card from onboard the plane and will post the prices this evening.