Soutenez-moi en votant sur http://oo-sbz.veutalleravalence.com/Bruxelles-National - le 26 novembre 2004 (NASDAQ: VIRGY; Euronext: VIRE) - Une semaine après le lancement de www.jeveuxalleravalence.com, il est évident que la campagne de marketing virale de Virgin Express n'a pas raté sa cible. A présent, il y a déjà 10.842 participants au concours internet qui espèrent remporter un des 250 billets gratuits pour deux personnes à destination de la nouvelle destination de la compagnie aérienne belge. Les pages personnelles des participantsont déjà été visionnées plus de 500.000 fois et plus de 330.000 votes ont été exprimés.
Selon Paul Sies, directeur commercial de Virgin Express, "chaque jour des centaines de pages sont créées. Les participants, par le biais d'e-mails, de weblogs et de forums de discussions sur l'internet, appellent les gens à exprimer leur vote. Ceci incite d'autres personnes à participer eux-mêmes, à créer une page et à essayer de remporter un des 250 "duotickets".
Les pages internet personnalisées peuvent être rédigées en 4 langues. Actuellement, il y a déjà 7580 pages en néerlandais et 2156 pages en français. 739 participants ont choisi l'anglais et 367 pages sont en espagnol.
"Nous n'avions jamais osé espérer un si grand succès. Mais ce qui est encore plus important, c'est qu'une enquête a révélé que, en moins d'une semaine, beaucoup de gens associent Valence avec Virgin Express. Le résultat ne se fait pas attendre : le nombre de réservations pour Valence grimpe vite et nous allons, par conséquent, augmenter le nombre de vols sur cette destination plus tôt que prévu", ajoutait Sies.
* * * La campagne de marketing virale, que Virgin Express a mis au point en collaboration avec Duval Guillaume Antwerp et Duval Guillaume E à l'occasion du lancement de la nouvelle ligne vers Valence, a commencé le 18 novembre et se terminera 18 décembre 2004.
A partir du 15 décembre, Virgin Express opèrera deux vols par semaine vers Valence et déjà trois fois par semaine à partir de Noël.
www.virgin-express.com
www.jeveuxalleravalence.com.
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Le Valence virus de Virgin submerge l'internet belge
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Le «Valence virus» de Virgin submerge l'internet belge
Congratulations to Virgin Express for that excellent marketing ploy! Very successful campaign indeed!beaucoup de gens associent Valence avec Virgin Express. Le résultat ne se fait pas attendre : le nombre de réservations pour Valence grimpe vite et nous allons, par conséquent, augmenter le nombre de vols sur cette destination plus tôt que prévu
Last edited by sn26567 on 29 Nov 2004, 17:09, edited 1 time in total.
André
ex Sabena #26567
ex Sabena #26567
Good marketing campaign of Virgin Express , but lots of people don't really know the taxes aren't included in this "game" 
but in the meantime they had lots of visitors on their site who will certainly take a look around the site and book a flight 
and what's more , don't believe that some people already have 4000+ votes , you can manipulate the votings , I'm sure about that and after more than 2 weeks they finally saw it and now you need to type a code to vote , the problem is that people who type the exact code always receive an answer who tells them the code is wrong 
No more games like this for me except if they are played correctly , I will continue flying with German wings , much cheaper and you won't lose friends who are sick of getting all those stupid mails with "please could you vote for me...."
but in the meantime they had lots of visitors on their site who will certainly take a look around the site and book a flight and what's more , don't believe that some people already have 4000+ votes , you can manipulate the votings , I'm sure about that and after more than 2 weeks they finally saw it and now you need to type a code to vote , the problem is that people who type the exact code always receive an answer who tells them the code is wrong No more games like this for me except if they are played correctly
, I will continue flying with German wings , much cheaper and you won't lose friends who are sick of getting all those stupid mails with "please could you vote for me...." No , and that's just the problem , you know , sending hundreds of mails to people you sometime don't know personally is SPAM , I laready had problems with some peoplesn26567 wrote:Do you know a better (I mean more efficient) way for getting votes?Fabke wrote:you won't lose friends who are sick of getting all those stupid mails with "please could you vote for me...."
but at least my best friends and lots of "Luchtzakkers" voted for me 
I think so too! By the way, in Spain Vueling has done a great marketing campaing too. So in Spain people know about Vueling. And in Belgium now Virgin has done a campaign but not in spain. So they just did the same thing. Maybe if Vueling wants people in Belgium to know about them they should do a campaign in Belgium too. But ofcourse that cost a lot of money.
waldova wrote:I think so too! By the way, in Spain Vueling has done a great marketing campaing too. So in Spain people know about Vueling. And in Belgium now Virgin has done a campaign but not in spain. So they just did the same thing. Maybe if Vueling wants people in Belgium to know about them they should do a campaign in Belgium too. But ofcourse that cost a lot of money.
The same story goes for many other airlines, how many people here in Belgium know that Maersk air is operating between CPH and BRU?