It doesn't mean that you will take a large part of 25 millions.
Another thing, open a route is one thing, fill the plane is another thing, but make profit is hard task. Already big EU airlines are struggling some markets in Africa or Asia, how Brussels Airlines could succeed ?
Since 2020, here are the AF long haul network (new routes or resume)
Opened or resumed
Phoenix, Ottawa, Banjul, Dar Es Salaam, Quebec, Colombo, Muscat, Chennai, Abu Dhabi, Manila, Jeddah, Zanzibar, Kilimanjaro, Male, Raleigh, Salvador de Bahia, Fortaleza
Routes closed since covid (some of them opened just before or during the covid) :
Banjul, Dar Es Salaam, Monrovia, Freetown, Colombo, Muscat, Chennai, Port Harcourt, Abu Dhabi, Wuhan, Punta Cuna (route will resume in 2026 for... 6 weeks

), Taipei, Seychelles, Tokyo Narita (they still serving Haneda).
They have closed almost as many routes that they have opened in 5 years. It's AF, it's a big airline, with big resources, a great point to point demand and huge network. So they have the capacity to deploy more flights on others markets without a huge impact on their finances, like they do with the current destinations.
Dubai has 2 daily flights in winter, but only one in summer. So they can send more 777W to DXB in winter while the demand is low to USA and in the summer they can send B777W to USA and less to DXB
Brussels Airlines could be probably in the red, if they did this. Imagine they open 5 new routes (2 in USA and 3 in Africa) and few years later they close these 5 routes.
And once again Carsten Spohr or not Carsten Spohr , Brussels Airlines doesn't have the capacity to do this. The market is too small. It could be probably the same thing with IAG. Just look how Aer Lingus works. It's the worst performer and IAG put "less money" into Aer Lingus. And without surprise again a "small airline" on niche market (North America and Europe) like SN (Europe / USA & Africa). IAG was never interested by Africa.
AF KLM never. With Kenya Airways they had enough capacity in Africa. Only Lufthansa was available.
Among IAG's airlines,
Aer Lingus is now the weakest performer, with both the lowest operating profit and the lowest operating profit margin. Analyst Stephen Furlong of Davy has labelled it “the runt of the litter” within the group, a stinging assessment for a carrier that once shone brightly.
https://www.businesspost.ie/analysis-op ... ithin-iag/
I think you always have to be optimistic, but honestly,
I see the situation as extremely difficult for Aer Lingus. When you consider its financial performance compared to other airlines in IAG, it has the weakest operating margin. Employee costs at Aer Lingus are already higher as a percentage of total costs than all other airlines, at about 23pc of their cost base. The airline is highly seasonal, so I believe the management will face a complex situation with little room to maneuver, given the demands of the pilots.
[...]
There have been talks of IAG withholding investments, how serious is that for Aer Lingus? It is already happening;
you can see that aircraft meant for Aer Lingus have been allocated to other airlines within the group. With the high demand for aircraft in the market, IAG may look to sell off some of the aircraft originally intended for Aer Lingus.
https://www.travelextra.ie/the-gap-is-s ... lie-walsh/
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