Brussels Airlines in 2025

Join this forum to discuss the latest news that happened in the world of commercial aviation.

Moderator: Latest news team

Post Reply
User avatar
lumumba
Posts: 2455
Joined: 04 Sep 2003, 00:00
Location: brussels Europe

Re: Brussels Airlines in 2025

Post by lumumba »

oldblueeyes wrote: 12 Oct 2025, 11:58 @lumumba

Nobody is ignoring the problem.

But it is fair enough to acknowledge that the grass is not greener somewhere else (or if so no issue to stay there) and any meaningfull decision has more constraints than the majority of people realize.

Let's put things in another context as well - if acting like AF/KLM with only major hubs, BRU would not need any African routes and transforming SN into a Eurowings base would be sufficient. At the end of the day it is easier to have a spare aicraft in Frankfurt where other 70 are located, than in BRU. Or operate the routes from FCO.

And if some passengers are disappointed, it is so. No company can satisfy everyone and no company should target all market segments and needs.

If for the Lufthansa Group serving the needs of the clients flying into ZRH comes first it is valid business reason. If maintaining the FRA clients on secondary routes under a lower cost operating entity comes second, it is as well a fair idea - this is the core hub. If SN is serving uncool markets - basically African left overs once the heavy touristic spots were served - it is as well a business decision and you won't change it.
Ok fair enough.
I'm not agree with uncool markets these are difficult markets, it's true, but that's the strength of Brussels Airlines with it's experience.
Like TAP is strong on South America etc....
Hasta la victoria siempre.

Bel33
Posts: 180
Joined: 18 Feb 2012, 18:36

Re: Brussels Airlines in 2025

Post by Bel33 »

SFX grounded today. NY flight canceled

rwandan-flyer
Posts: 1341
Joined: 19 Dec 2010, 12:30

Re: Brussels Airlines in 2025

Post by rwandan-flyer »

lumumba wrote: 12 Oct 2025, 10:48
OK, everyone seems to be in denial about the problem here, but what I suggest is that you call the travel agencies in Antwerp they have a very good view of the situation in general, and I suggest that you talk to them about it.

I'm tired of people denying the problem it's very frustrating.
Precisely if people accept the problem, and you in particular, we could finally move to another stage in these discussions?

Maybe my statistics aren't entirely reliable, but we're starting from a company that flies 10 people all year round around the world from BRU, and we still have a fairly broad vision, and the findings about this problem are very clear.

And it's not endless figures and analyses that you're going to look up on the Internet that are going to deflect or mask the problem.
It's not a denial, i just explain how works aviation industry. Like everywhere you have bad and good airlines, but even a good airline can have logistic trouble

I can show you comments about Air France on Trustpilot and Trip Advisor and you will see lots of complains while it seems that you fly sometimes with AF and you have zero pb (and it's a good thing)

Over 37 000 reviews for AF https://www.tripadvisor.com/Airline_Rev ... Air-France

19 957 good 8-) (good and excellent)
12 083 bad :evil: (terrible and poor)

The gap is quite small between good and bad

If i compare with Qatar Airways, over 38 000 reviews https://www.tripadvisor.com/Airline_Rev ... ar-Airways

26 632 good 8-) (good and excellent)
9 102 bad :evil: (terrible and poor)

The gap is huge between bad and excellent.

Brussels Airlines over 8000 reviews https://www.tripadvisor.com/Airline_Rev ... s-Airlines

4471 good 8-) (good and excellent)
2828 bad :evil: (terrible and poor)

Like AF the gap is not huge

I didn't include average for the reviews above

Trustpilot about AF
Most reviewers were let down by their experience overall. Customers have expressed considerable dissatisfaction with various aspects of the company's services. A significant number of consumers reported issues with the booking process, describing it as confusing and inefficient. Many reviewers also highlighted negative experiences with the staff, describing them as unhelpful and at times impolite.

Furthermore, people expressed their disappointment with the overall service provided, citing instances of delays and disorganization. The customer service was another area of concern, with consumers reporting difficulties in resolving issues and a general lack of support. Finally, a notable number of reviewers raised concerns about refunds, mentioning delays and complications in receiving their money back.https://www.trustpilot.com/review/www.airfrance.com
Outside very bad airlines and very good airlines when you read reviews the gap between bad and good review is not so high for a big part of airlines. Some people have flown probably 5 times in the same year with the same and they had 0 pb. Another one has flown only 1 time with an airline and he will avoid it the next time due to the bad experience

Trustpilot and Trip Advisor are good website to start make choices, but you have some website like AirHelp the world's largest air passenger rights organisation is better. They have huge database about delays, flights cancellations, compensation,.....because their job is to protect passengers rights.

It's quite a little bit ironic (with the number of long haul flights canceled), but for AirHelp, Brussels Airlines (and not Brussels Airways in the text) had the highest score for their punctuality, customer opinion, and claim processing, based on data collected between 1st January and 31st October 2024.. SN operates 230 flights a day so make the calculation for 10 months. I think they have enough data.

https://www.airhelp.com/en-int/press/ai ... s-of-2024/
Rwanda Aviation News (Drones, Air Force, Civil Aviation, Space, Air Balloon): https://www.facebook.com/RwandAn-Flyer-153177931456873

User avatar
lumumba
Posts: 2455
Joined: 04 Sep 2003, 00:00
Location: brussels Europe

Re: Brussels Airlines in 2025

Post by lumumba »

rwandan-flyer wrote: 12 Oct 2025, 20:20
lumumba wrote: 12 Oct 2025, 10:48
OK, everyone seems to be in denial about the problem here, but what I suggest is that you call the travel agencies in Antwerp they have a very good view of the situation in general, and I suggest that you talk to them about it.

I'm tired of people denying the problem it's very frustrating.
Precisely if people accept the problem, and you in particular, we could finally move to another stage in these discussions?

Maybe my statistics aren't entirely reliable, but we're starting from a company that flies 10 people all year round around the world from BRU, and we still have a fairly broad vision, and the findings about this problem are very clear.

And it's not endless figures and analyses that you're going to look up on the Internet that are going to deflect or mask the problem.
It's not a denial, i just explain how works aviation industry. Like everywhere you have bad and good airlines, but even a good airline can have logistic trouble

I can show you comments about Air France on Trustpilot and Trip Advisor and you will see lots of complains while it seems that you fly sometimes with AF and you have zero pb (and it's a good thing)

Over 37 000 reviews for AF https://www.tripadvisor.com/Airline_Rev ... Air-France

19 957 good 8-) (good and excellent)
12 083 bad :evil: (terrible and poor)

The gap is quite small between good and bad

If i compare with Qatar Airways, over 38 000 reviews https://www.tripadvisor.com/Airline_Rev ... ar-Airways

26 632 good 8-) (good and excellent)
9 102 bad :evil: (terrible and poor)

The gap is huge between bad and excellent.

Brussels Airlines over 8000 reviews https://www.tripadvisor.com/Airline_Rev ... s-Airlines

4471 good 8-) (good and excellent)
2828 bad :evil: (terrible and poor)

Like AF the gap is not huge

I didn't include average for the reviews above

Trustpilot about AF
Most reviewers were let down by their experience overall. Customers have expressed considerable dissatisfaction with various aspects of the company's services. A significant number of consumers reported issues with the booking process, describing it as confusing and inefficient. Many reviewers also highlighted negative experiences with the staff, describing them as unhelpful and at times impolite.

Furthermore, people expressed their disappointment with the overall service provided, citing instances of delays and disorganization. The customer service was another area of concern, with consumers reporting difficulties in resolving issues and a general lack of support. Finally, a notable number of reviewers raised concerns about refunds, mentioning delays and complications in receiving their money back.https://www.trustpilot.com/review/www.airfrance.com
Outside very bad airlines and very good airlines when you read reviews the gap between bad and good review is not so high for a big part of airlines. Some people have flown probably 5 times in the same year with the same and they had 0 pb. Another one has flown only 1 time with an airline and he will avoid it the next time due to the bad experience

Trustpilot and Trip Advisor are good website to start make choices, but you have some website like AirHelp the world's largest air passenger rights organisation is better. They have huge database about delays, flights cancellations, compensation,.....because their job is to protect passengers rights.

It's quite a little bit ironic (with the number of long haul flights canceled), but for AirHelp, Brussels Airlines (and not Brussels Airways in the text) had the highest score for their punctuality, customer opinion, and claim processing, based on data collected between 1st January and 31st October 2024.. SN operates 230 flights a day so make the calculation for 10 months. I think they have enough data.

https://www.airhelp.com/en-int/press/ai ... s-of-2024/
Do me a favor call the travel agency around the Diamond quarter and ask the difference between AF and SN for there passengers.
Please!
I can ensure you there is no picture here Brussels Airlines has a very bad reputation when it comes to canceld flights in the contrary there is no problem with AF LH etc...( all the Diamond industry that travel is agree with that)if we could accept this we could final go to another stage in the discussion like I said before.
Like bel33 just said JFK AGAIN CANCELED I put big letters on the last 7 flights 2 where canceled!!!!
Tomorrow 9 LH flights I'm curious let's see.
Hasta la victoria siempre.

User avatar
longwings
Posts: 266
Joined: 25 Feb 2019, 03:51

Re: Brussels Airlines in 2025

Post by longwings »

lumumba wrote: 12 Oct 2025, 10:48And it's not endless figures and analyses that you're going to look up on the Internet that are going to deflect or mask the problem.
It's statistics that will make or break your argument, rather than weekly whines. Statistics like Brussels Airlines' cancellation rate was 2.5% in 2024, marginally worse than Air France, KLM, British Airways, or Lufthansa. That's how you start a conversation, not by arguing people are in denial because they don't share your passion for useless data.

By the way, besides useless data, do you have a solution? Or you just like to complain?

User avatar
lumumba
Posts: 2455
Joined: 04 Sep 2003, 00:00
Location: brussels Europe

Re: Brussels Airlines in 2025

Post by lumumba »

longwings wrote: 19 Oct 2025, 20:54
lumumba wrote: 12 Oct 2025, 10:48And it's not endless figures and analyses that you're going to look up on the Internet that are going to deflect or mask the problem.
It's statistics that will make or break your argument, rather than weekly whines. Statistics like Brussels Airlines' cancellation rate was 2.5% in 2024, marginally worse than Air France, KLM, British Airways, or Lufthansa. That's how you start a conversation, not by arguing people are in denial because they don't share your passion for useless data.

By the way, besides useless data, do you have a solution? Or you just like to complain?
I don't believe that(the number) look at JFK, I'm sure the cancelation are much higher than CDG JFK with AF.
I don't have any solution it's not my business it's a hobby and a passion for me.
Hasta la victoria siempre.

lucas
Posts: 215
Joined: 01 Feb 2017, 15:06

Re: Brussels Airlines in 2025

Post by lucas »

lumumba wrote: 19 Oct 2025, 22:54
longwings wrote: 19 Oct 2025, 20:54
lumumba wrote: 12 Oct 2025, 10:48And it's not endless figures and analyses that you're going to look up on the Internet that are going to deflect or mask the problem.
It's statistics that will make or break your argument, rather than weekly whines. Statistics like Brussels Airlines' cancellation rate was 2.5% in 2024, marginally worse than Air France, KLM, British Airways, or Lufthansa. That's how you start a conversation, not by arguing people are in denial because they don't share your passion for useless data.

By the way, besides useless data, do you have a solution? Or you just like to complain?
I don't believe that(the number) look at JFK, I'm sure the cancelation are much higher than CDG JFK with AF.
I don't have any solution it's not my business it's a hobby and a passion for me.
I barely ever post in here, because I like to just follow up on the news. But this has been a non-discussion for quite a while now.
Stats are stats, you can't use 'I don't believe that' as a valid argument. There has been a lot of useless discussion here lately. Stats are the only thing that can fuel a healthy argument about the cancellation problem. If SN's cancellation rate is %2.4, you'll have to live with it.
But what I would like to see is a division between short/medium haul and long haul, because that is what the discussion about. Does anyone have valid stats about this, both from Brussels Airlines and similar airlines? Only then can we see if there really is a problem, or not! Thanks in advance!

JOVAN2
Posts: 254
Joined: 19 Sep 2022, 11:06

Re: Brussels Airlines in 2025

Post by JOVAN2 »

longwings wrote: 19 Oct 2025, 20:54
lumumba wrote: 12 Oct 2025, 10:48And it's not endless figures and analyses that you're going to look up on the Internet that are going to deflect or mask the problem.
It's statistics that will make or break your argument, rather than weekly whines. Statistics like Brussels Airlines' cancellation rate was 2.5% in 2024, marginally worse than Air France, KLM, British Airways, or Lufthansa. That's how you start a conversation, not by arguing people are in denial because they don't share your passion for useless data.

By the way, besides useless data, do you have a solution? Or you just like to complain?

The point is that SN has only one flight a day to JFK ,or even less. Other airlines have 3 or 4 and can mostly find solutions for cancelled flights the same day.
The scrap that SN is flying with is considered UNRELIABLE by US and European PAX.
For exotic destinations its maybe ok

Statistics are one thing.
Perception is another thing

Because CS stepmother policy towards SN, the figures remain deceiving for the Belgian airline.

rwandan-flyer
Posts: 1341
Joined: 19 Dec 2010, 12:30

Re: Brussels Airlines in 2025

Post by rwandan-flyer »

JOVAN2 wrote: 20 Oct 2025, 10:11
longwings wrote: 19 Oct 2025, 20:54
lumumba wrote: 12 Oct 2025, 10:48And it's not endless figures and analyses that you're going to look up on the Internet that are going to deflect or mask the problem.
It's statistics that will make or break your argument, rather than weekly whines. Statistics like Brussels Airlines' cancellation rate was 2.5% in 2024, marginally worse than Air France, KLM, British Airways, or Lufthansa. That's how you start a conversation, not by arguing people are in denial because they don't share your passion for useless data.

By the way, besides useless data, do you have a solution? Or you just like to complain?

The point is that SN has only one flight a day to JFK ,or even less. Other airlines have 3 or 4 and can mostly find solutions for cancelled flights the same day.
The scrap that SN is flying with is considered UNRELIABLE by US and European PAX.
For exotic destinations its maybe ok

Statistics are one thing.
Perception is another thing

Because CS stepmother policy towards SN, the figures remain deceiving for the Belgian airline.
Between 2000 and 3000 pax fly daily between Paris Cdg and New York only for the point to point. AF could easily fill several daily B777-300ER flights only with the point to point, without connecting flights. AF operates up to 8 flights a day. If we add Delta Airlines the total is 11 flights a day.

Same thing for Miami, Los Angeles and San Fransisco.

Less 500 pax fly everyday between New York and Brussels.

You can't compare SN with bigger airlines in term of network, point to point demand, flights frequencies, fleet. It's just facts.
Rwanda Aviation News (Drones, Air Force, Civil Aviation, Space, Air Balloon): https://www.facebook.com/RwandAn-Flyer-153177931456873

JOVAN2
Posts: 254
Joined: 19 Sep 2022, 11:06

Re: Brussels Airlines in 2025

Post by JOVAN2 »

rwandan-flyer wrote: 20 Oct 2025, 11:03
JOVAN2 wrote: 20 Oct 2025, 10:11
longwings wrote: 19 Oct 2025, 20:54
It's statistics that will make or break your argument, rather than weekly whines. Statistics like Brussels Airlines' cancellation rate was 2.5% in 2024, marginally worse than Air France, KLM, British Airways, or Lufthansa. That's how you start a conversation, not by arguing people are in denial because they don't share your passion for useless data.

By the way, besides useless data, do you have a solution? Or you just like to complain?

The point is that SN has only one flight a day to JFK ,or even less. Other airlines have 3 or 4 and can mostly find solutions for cancelled flights the same day.
The scrap that SN is flying with is considered UNRELIABLE by US and European PAX.
For exotic destinations its maybe ok

Statistics are one thing.
Perception is another thing

Because CS stepmother policy towards SN, the figures remain deceiving for the Belgian airline.
Between 2000 and 3000 pax fly daily between Paris Cdg and New York only for the point to point. AF could easily fill several daily B777-300ER flights only with the point to point, without connecting flights. AF operates up to 8 flights a day. If we add Delta Airlines the total is 11 flights a day.

Same thing for Miami, Los Angeles and San Fransisco.

Less 500 pax fly everyday between New York and Brussels.

You can't compare SN with bigger airlines in term of network, point to point demand, flights frequencies, fleet. It's just facts.

If SN was a reliable airline, with good planes that fly most of the time, not maybe sometimes, and if they would have better commercial policy and strategy, and have some good and regular connection to European business cities, and use the available opportunities.. then they would make more business and more gains.
The catchment area is bigger than 25 million.
In the richest area of Europe..

Because of CS it will remain the incredible shrinking airline. How sad. Years of stepmother treatment by LH.

oldblueeyes
Posts: 526
Joined: 13 Apr 2020, 12:44

Re: Brussels Airlines in 2025

Post by oldblueeyes »

It'S never about how rich a region is, but about what real market/demand exists for a certain product or service.

Let's give one example :Beligum +Netherlands together have 1/3 of Ferrari sales compared to Switzerland , altough population ratio si 3:1. So real ratio is 9:1 for the Swiss, altogh as you write the richest area in Europe should be better off.

Just throwing one statistical data and now questioning the real life context is pretty poor.

You may validate your phantasies on AirlineSim.

rwandan-flyer
Posts: 1341
Joined: 19 Dec 2010, 12:30

Re: Brussels Airlines in 2025

Post by rwandan-flyer »

It doesn't mean that you will take a large part of 25 millions.

Another thing, open a route is one thing, fill the plane is another thing, but make profit is hard task. Already big EU airlines are struggling some markets in Africa or Asia, how Brussels Airlines could succeed ?

Since 2020, here are the AF long haul network (new routes or resume)

Opened or resumed

Phoenix, Ottawa, Banjul, Dar Es Salaam, Quebec, Colombo, Muscat, Chennai, Abu Dhabi, Manila, Jeddah, Zanzibar, Kilimanjaro, Male, Raleigh, Salvador de Bahia, Fortaleza

Routes closed since covid (some of them opened just before or during the covid) :


Banjul, Dar Es Salaam, Monrovia, Freetown, Colombo, Muscat, Chennai, Port Harcourt, Abu Dhabi, Wuhan, Punta Cuna (route will resume in 2026 for... 6 weeks :roll: ), Taipei, Seychelles, Tokyo Narita (they still serving Haneda).

They have closed almost as many routes that they have opened in 5 years. It's AF, it's a big airline, with big resources, a great point to point demand and huge network. So they have the capacity to deploy more flights on others markets without a huge impact on their finances, like they do with the current destinations.

Dubai has 2 daily flights in winter, but only one in summer. So they can send more 777W to DXB in winter while the demand is low to USA and in the summer they can send B777W to USA and less to DXB

Brussels Airlines could be probably in the red, if they did this. Imagine they open 5 new routes (2 in USA and 3 in Africa) and few years later they close these 5 routes.

And once again Carsten Spohr or not Carsten Spohr , Brussels Airlines doesn't have the capacity to do this. The market is too small. It could be probably the same thing with IAG. Just look how Aer Lingus works. It's the worst performer and IAG put "less money" into Aer Lingus. And without surprise again a "small airline" on niche market (North America and Europe) like SN (Europe / USA & Africa). IAG was never interested by Africa.

AF KLM never. With Kenya Airways they had enough capacity in Africa. Only Lufthansa was available.
Among IAG's airlines, Aer Lingus is now the weakest performer, with both the lowest operating profit and the lowest operating profit margin. Analyst Stephen Furlong of Davy has labelled it “the runt of the litter” within the group, a stinging assessment for a carrier that once shone brightly. https://www.businesspost.ie/analysis-op ... ithin-iag/
I think you always have to be optimistic, but honestly, I see the situation as extremely difficult for Aer Lingus. When you consider its financial performance compared to other airlines in IAG, it has the weakest operating margin. Employee costs at Aer Lingus are already higher as a percentage of total costs than all other airlines, at about 23pc of their cost base. The airline is highly seasonal, so I believe the management will face a complex situation with little room to maneuver, given the demands of the pilots.

[...]

There have been talks of IAG withholding investments, how serious is that for Aer Lingus? It is already happening; you can see that aircraft meant for Aer Lingus have been allocated to other airlines within the group. With the high demand for aircraft in the market, IAG may look to sell off some of the aircraft originally intended for Aer Lingus.

https://www.travelextra.ie/the-gap-is-s ... lie-walsh/
Rwanda Aviation News (Drones, Air Force, Civil Aviation, Space, Air Balloon): https://www.facebook.com/RwandAn-Flyer-153177931456873

JOVAN2
Posts: 254
Joined: 19 Sep 2022, 11:06

Re: Brussels Airlines in 2025

Post by JOVAN2 »

oldblueeyes wrote: 20 Oct 2025, 18:19 It'S never about how rich a region is, but about what real market/demand exists for a certain product or service.

Let's give one example :Beligum +Netherlands together have 1/3 of Ferrari sales compared to Switzerland , altough population ratio si 3:1. So real ratio is 9:1 for the Swiss, altogh as you write the richest area in Europe should be better off.

Just throwing one statistical data and now questioning the real life context is pretty poor.

You may validate your phantasies on AirlineSim.
Switzerland has always been neutral, and also a tax-paradise..
Even in the second World war the Swiss continued regular flights to Berlin, Munich, Stuttgart,... Up till 1944 they continued these flights until one Swissair plane was destroyed by the Allied forces.

This German-swiss love story still continues today with billions of dirty Deutsch marks and now Deutsch euros hidden in Neutral Switzerland..

So yes, you are right. Little Swiss has more Ferrari s than Belgium or Netherlands.
Maybe also more Lamborgini s,..

My point is that SN is very unde errperforming because of the poor CS management.

Business wise SN would have been better off with KLM. See how they revive SAS in just months after takeover. CS is just a typical old fashioned German manager who believe Deutschland ueber Alles. Maybe a younger German manager would do better. For LH and for SN, OS...

rwandan-flyer
Posts: 1341
Joined: 19 Dec 2010, 12:30

Re: Brussels Airlines in 2025

Post by rwandan-flyer »

JOVAN2 wrote: 20 Oct 2025, 22:45
oldblueeyes wrote: 20 Oct 2025, 18:19 It'S never about how rich a region is, but about what real market/demand exists for a certain product or service.

Let's give one example :Beligum +Netherlands together have 1/3 of Ferrari sales compared to Switzerland , altough population ratio si 3:1. So real ratio is 9:1 for the Swiss, altogh as you write the richest area in Europe should be better off.

Just throwing one statistical data and now questioning the real life context is pretty poor.

You may validate your phantasies on AirlineSim.
Switzerland has always been neutral, and also a tax-paradise..
Even in the second World war the Swiss continued regular flights to Berlin, Munich, Stuttgart,... Up till 1944 they continued these flights until one Swissair plane was destroyed by the Allied forces.

This German-swiss love story still continues today with billions of dirty Deutsch marks and now Deutsch euros hidden in Neutral Switzerland..

So yes, you are right. Little Swiss has more Ferrari s than Belgium or Netherlands.
Maybe also more Lamborgini s,..

My point is that SN is very unde errperforming because of the poor CS management.

Business wise SN would have been better off with KLM. See how they revive SAS in just months after takeover. CS is just a typical old fashioned German manager who believe Deutschland ueber Alles. Maybe a younger German manager would do better. For LH and for SN, OS...
No and No, AF KLM didn't need Brussels Airlines they had already a huge network in Africa with Kenya Airways. For your info Kenya Airways left the Joint Venture with AF KLM few years ago. They were not happy with the agreements. Can you imagine that AF KLM could be cool with Brussels Airlines ? I don't think. No matter the group if you are the smallest company you have to obey the leader and it is worse if you are the least profitable company

KQ has probably more huge partnership with non SkyTeam airlines now : Qatar Airways, Air India, British Airways, Royal Air Maroc, Emirates Airlines, Airlink, China Southern Airlines, Air Austral, Egytpair,....
Kenya Airways operates over 70 flights a day and flies to over 53 destinations worldwide, 43 of which are in Africa.

But the tie-up with KLM limited its options of flying to some destinations which to allow its partner a free reign. This hurt its dream of being the Pride of Africa.

“This development allows Kenya Airways to offer additional options and convenience to our customers connecting through our European gateways in line with our goal of supporting the recovery of international tourism in Kenya and connecting Africa to the World, and the World to Africa,” Kenya Airways CEO Allan Kilavuka said in a statement.
This German-swiss love story still continues today with billions of dirty Deutsch marks and now Deutsch euros hidden in Neutral Switzerland..

The honey moon seems to be fnished

Uncertain future of Swiss and Zurich Airport in Lufthansa's new strategy

Munich and Frankfurt to the detriment of Zurich?

A centralization of Swiss in Germany should lead to the cessation of the least profitable direct flights from Zurich, in favor of German airports, hubs for long-haul connections, predicts Benjamin Sinclair in the 7:30 p.m. news. This aviation expert at Skylark in Lausanne is betting on Munich and Frankfurt, to the detriment of Zurich.

Pooling routes, centralizing scheduling, sales, and marketing in Frankfurt... The message is clear: From 2026, strategic decisions will be made in Germany. As for Swiss employees, we don't really know what the future holds.
"Insecurity" for employees

"For people, there is a great deal of insecurity," explains Philipp Hadorn, president of the ground staff union SEV-GATA. "This centralization creates new entities. It's not yet clear who will be able to continue working for Swiss or do the same job within a Lufthansa team, potentially with a manager at Lufthansa in Frankfurt," he continues.

Good news for Geneva. The French-speaking airport could keep its only long-haul route operated by Swiss, the one to New York.

[....]

A Group Logic

For many years, traditional airlines have been forming alliances. In large alliances like SkyTeam, Oneworld, or Star Alliance, the agreements are primarily commercial. But there are also groups like Lufthansa, where integration is stronger.

German, Austrian, Belgian, and Swiss airlines are increasingly becoming brands targeting specific customer segments, rather than independent national carriers. Swiss has thus become a premium brand within the group, which is pushing management to set ever-higher targets. With a brand logic, the company's connection to its country and its needs is weakened.

https://www.rts.ch/info/economie/2025/a ... 28007.html
About SAS it's too early to see whait it will happen. The airline didn't choice, they were loosing lots of money. You seems to forget that they filed for bankrupty in 2022 before to go out in 2024. It will probably a good impact at Copenhagen because this the main base with long haul and mediaul haul aircraft. Oslo and Stockholm have only long haul route with SAS.


Scandinavian airline SAS hails 'new era' as it exits US bankruptcy process


https://www.reuters.com/business/aerosp ... 024-08-28/

You can hate CS but take a time to make research before to say something. ;) 8-)
Rwanda Aviation News (Drones, Air Force, Civil Aviation, Space, Air Balloon): https://www.facebook.com/RwandAn-Flyer-153177931456873

oldblueeyes
Posts: 526
Joined: 13 Apr 2020, 12:44

Re: Brussels Airlines in 2025

Post by oldblueeyes »

Let's try to be realistic.

Air France had a stake in Sabena and it went away after less than 2 years. If AK-KLM would be keen to catch more P2P from Belgium, Transavia shall do it. For long haul, as prestigious this may be, they have no needs.

Now let's return to Lufthansa and see what they are trying to do.

Historically they have been acting as a conglomerate. Several reasons, such as influential board members, CEOs connected to Austria or Switzerland were giving a strong autonomy to the brands. But now the company has a German main shareholder, not coming from aviation, who is challenging the status quo and the likely "we have been ever doing this and that in this way" approach.

The future looks indeed like several central functions would be centralized - of course this means redundancies, but by using simple logical judgement, why would there be 4 independent planning departments needed for a harmonized European hub netowrk? Or if any other idnustry is organizing group central functions somewhere in a service center across Europe, why would Lufthansa as a group not do it? Indeed, not the happiest message for the unions and they would try to lobby argumenting with loss of "national priorities" etc. but this is how business operate across Europe today.

With respect to the brands, it's also fair to say that LH would operate with different product offerings. Not goog/bad, but the pax would be reouted according to their willingness to spend.

If we won't be in Europe but in the US, each hub would be just a hub, all would have one branding and that's it. Having for regualtory and emotional reasons more brands does not mean that the main locations shouldn't be harmonized in operations.

Last but not least - could CS have done it better ? In certain circumstances yes, in others not. Some things like aircraft orders are (bad ) luck, eg the 779, other delayed deliveries were politically forced (eg Airbus during the pandemic as the German state interfered). Some market projections were to hard, eg SN's restructuring may have been to conservative, some other moves eg the take over of ITA without the historical Alitalia burden could become a big move.

Coming back to SN, let's try to be realistic:
- the company is operating into a market environment that pleased Low cost companies for decades, you won't build your ultimate premium offering there
- from a company having nearly no assets and only mature aircraft, it starts to have brand new deliveries and more important it can afford them
- could SN employ 10 more A320 profitably ? i think yes; would these 10 aircraft more profitable than other bases LH hub has? likely not all

User avatar
sn26567
Posts: 41167
Joined: 13 Feb 2003, 00:00
Location: Rosières/Rozieren, Belgium
Contact:

Re: Brussels Airlines in 2025

Post by sn26567 »

Brussels Airlines begins Singapore Airlines codeshare in Winter 2025/2026

Brussels Airlines plans to begin a codeshare partnership with Singapore Airlines at the launch of the winter 2025/26 season, covering the airline’s Singapore – Brussels route, effective 26 October 2025.

Singapore Airlines operates this route 4 times weekly, with A350-900.

Code: Select all

SQ304/SN7802 SIN2355 – 0650+1BRU 359 x246
SQ303/SN7801 BRU1120 – 0655+1SIN 359 x357
Source: Aeroroute
André
ex Sabena #26567

nordikcam
Posts: 1345
Joined: 24 Aug 2008, 10:22
Location: Uccle

Re: Brussels Airlines in 2025

Post by nordikcam »

How long has OO-SFB been in Hong Kong? Is a return planned ?

User avatar
sn26567
Posts: 41167
Joined: 13 Feb 2003, 00:00
Location: Rosières/Rozieren, Belgium
Contact:

Re: Brussels Airlines in 2025

Post by sn26567 »

OO-SFE was not deployed to Africa today. Even less to the US. The A330 was indeed carrying the Red Devils to Astana, Kazakhstan, a 7-hour trip.

Note that the return Saturday night will be to Liège Airport, since the next game of the Red Devils will be at Standard stadium.
André
ex Sabena #26567

convair
Posts: 2035
Joined: 18 Nov 2011, 00:02

Re: Brussels Airlines in 2025

Post by convair »

sn26567 wrote: 13 Nov 2025, 21:46 OO-SFE was not deployed to Africa today. Even less to the US. The A330 was indeed carrying the Red Devils to Astana, Kazakhstan, a 7-hour trip.

Note that the return Saturday night will be to Liège Airport, since the next game of the Red Devils will be at Standard stadium.
They often say they have too few l/h aircraft; yet they can afford to have 1 of their A333s remain in Astana for 3 days with the Red Devils. Good money I suppose...

User avatar
lumumba
Posts: 2455
Joined: 04 Sep 2003, 00:00
Location: brussels Europe

Re: Brussels Airlines in 2025

Post by lumumba »

convair wrote: 17 Nov 2025, 15:07
sn26567 wrote: 13 Nov 2025, 21:46 OO-SFE was not deployed to Africa today. Even less to the US. The A330 was indeed carrying the Red Devils to Astana, Kazakhstan, a 7-hour trip.

Note that the return Saturday night will be to Liège Airport, since the next game of the Red Devils will be at Standard stadium.
They often say they have too few l/h aircraft; yet they can afford to have 1 of their A333s remain in Astana for 3 days with the Red Devils. Good money I suppose...
Money im not sure advertising most probably.
Hasta la victoria siempre.

Post Reply