TimTam wrote: ↑08 Jul 2024, 00:14
quoting oeb :
Please, explain why the Lufthansa Italia "adventure" did not work ? As to Air Dolomiti, out of experience I can tell you that most of the time they never fly on time and never be surprised if you miss your connection.
That's all (sorry) I know about the Northern Italian market. A failed initiative and a "seldom on time airline" and travellers turning to easyjet and FR.
SN at malpensato is, of course, going to be a major game changer.
So let me answer you :
- Italy and especially Northern Italy is the major feeder market for Lufthansa and with one of the several re-roganisations of Alitalia there was an opporrtunity to dive deeper into this market
- idea was brilliant, execution miserable:
a. at that time LH didn't had a proper low cost unit- the old Germanwings was a pure leisure company flying from decentral airports but close to LH costs
b. because of the worng brand name (LH) the personnel cost were high
c. aircraft choise was poor - low density A319
d. positioning was unclear
Early 2010's there was a shift in the group strategy with respect to the brands
- Dolomiti was not anymore offering internal flights in Italy and became 100% feeder of the 2 hubs from secondary airports plus was operating wet leases from the hubs to routes served before by Augsburg Air and Contact air
- Malpensa went to the decentral bases, reconsolidated 1 year later under "new Germanwings" what is today Eurowings
I would not exect any Dolomiti aircraft in MXP - their role is to feed with small aircraft from small airports ( and likely they would do this for ITA in the future as well), but an airport with 30 mio pax is ideal for A320fam.
And with the large long haul leisure base TUI has there, i won't be surprised to see one day something similar to Edelweiss, Discover etc from MXP.