Jetter wrote:^^ That seems like a weird goal to me. Why should SN's results be dependent on the competition? What scenario would Mr Gustin prefer, 20% growth for SN and 30% for BRU or 10% growth for SN and 5% for BRU? Such targets make it seems he prefers the latter which is a terrible mindset imo.
I don't understand that logic. Of all medium and large-sized European airports with a significant homecarrier, SN is by far the 'weakest' at BRU in terms of marketshare. It is logical that they aim to increase that marketshare to get closer to at least 40% and now apparently SN is even more ambitious aiming for 45% (if correct that this is indeed their goal as a company and not just 'a statement').
SN grew by about 12.6% (in pax) in 2014 when BRU grew even faster (14.6%), last year SN grew even more in absolute numbers (slightly over 12% growth again), while overal growth at BRU slowed down to 7%. This year BRU overall has a dip in pax numbers for obvious reasons while SN is growing.
-> what do you think SN prefers? They rather grow at a slower 5-10% with BRU overall not growing at all or at least slower, compared to having a growth rate of 15% and BRU also growing by 15% Of course SN doesn't want their partners to stop growing if it complements their network. But we have to be realistic, most growth comes from LCC's establishing themselves on existing routes.
BRU might not be happy with Vueling folding back and easyJet stopping MXP and SXF, for SN it is great (although ofcourse FR is still there as well). If they can manage to keep FR a bit off in taking over completely, this effectively means SN can increase their market share.
If SN says they want to increase their market share, that is exactly what they mean. Holding off competition within Europe (growing themselves, while trying to keep the others away or at least growing at a slower pace), while increasing their dominance on the long haul market (except Africa, SN currently still is just a small long haul operator at BRU, United is even bigger on the BRU long haul market excl. Africa)