Here are the results for the airlines:
1. Thomas Cook Airlines.....18.8%
2. SN Brussels Airlines........18.1%
3. Virgin..............................14.2%
4. Ryanair...........................12.8%
5. Singapore Airlines............7.1%
6. KLM..................................6.1%
7. British Airways.................5.9%
8. Lufthansa........................3.9%
9. Air France.........................3.7%
10. American Airlines............3.6%
Compared to last year, only SN Brussels and Ryanair have more votes. All the other airlines have lost a lot of votes because Thomas Cook Airlines was not in the competition last year. Virgin was the biggest loser with a decrease of 6%.Thomas Cook Airlines is the n° 1 for women, young people (<34y.), Dutch-speaking and lower educated people.
SN Brussels Airlines is the n° 1 for men, people older than 35, French-speaking and higher educated people.
Remarkable is the growth of Ryanair, as this company is also n° 1 in the share of hate.Most hated airline brands in Belgium:
1. Ryanair............................15.6%
2. Singapore Airlines............12.3%
3. Swiss...............................10.3%
Last year, Swiss was the most hated airline with 18.3%
For those who would like to read more about the national brand competition, you can download a pdf-file from http://www.fans-for-brands.com (only in dutch and french)
OO-VEX
