1_ thank you.

I am not sure they like the fame so much though.
No figures available from them, but they seem to cut and reshuffle.
My take is they are a bit squeezed between ryanair and Brussels?
Easyjet too these days. Brussels seems to hit at them hard on GVA and BSL. (just my own observation)
2_ indeed, although it would definitely be far more correct.
A lot of all this market share talk is just for PR sake, as the markets considered aren't very clearly deliminated to start with. I have literally tons of theoretical questions regarding the statistical evidence gathering, not just related to the delimitation of the market size itself, but also each volume count.
For instance: when I book a flight to Zürich, I do so under SN booking number for contractual reasons, yet I am not counted as one of their customers then, I simply become a Belgian SWISS passenger?
I dont agree with that actually: its thanks to the code share I fly them; without such, I'd most certainly be booked on the Brussels airlines flight to ZRH, so I am very much a Brussels airlines customer, yet often not counted as such at present.