Exactly 10 years ago, on Thursday 18 March 2004, people were preparing the official launch of Jetairfly (at that time it was called TUI Airlines Belgium) and its presentation to the press, travel agents and guests. A nice celebration.
A video was presented:
Exactly 10 years ago, Jetairfly was launched
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Exactly 10 years ago, Jetairfly was launched
André
ex Sabena #26567
ex Sabena #26567
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Re: Exactly 10 years ago, Jetaitfly was launched
On my 18th birthday 
Visit my flights on: http://www.quixoticguide.com
Re: Exactly 10 years ago, Jetaitfly was launched
Update March 19, 2014
A brief history
13 November 2003 : Creation of TUI Airlines Belgium (*) Will start up in April 2004 with 2 Boeing 737-400, flying for touroperator Jetair, which is 100% sharehoulder.
(*) TUI Airlines Belgium operates under the commercial name Jetairfly since November 2005
19 March 2004 : Jetairfly is the first ever Belgian airline to obtain at startup a JAR-OPS1 AOC (flight licence with the highest security and quality standards)
20 March 2004 : 1st commercial flight Brussels-Almeria-Malaga. Eventually Jetairfly will operate 5 aircraft in its first year : 3 B737-400 classic gen and 2 B737-800 next gen.
August 2004 : Creation of TUIfly Academy Brussels. Full JAR-FCL approval as Type Rating Training Organization (TRTO). Typerating and instructor trainings on Boeing 737, Boeing 767 and (update 2013) Boeing 787, Embraer E-Jet.
11 February 2005 : First Jetairfly long haul flights, connecting Brussels with the Dominican Republic, Mexico, Cuba and Jamaica.
14 April 2006 : Jetairfly starts its first connection abroad, between the French airports of Toulon and Brest.
23 March 2008 : Jetairfly introduces the first lowcost flights at Liege Airport, connecting Liege with Tel Aviv.
April 2008 : Startup of Tec4Jets, Jetairfly's own aircraft maintenance organisation.
24 October 2008 : Jetairfly introduces the first holiday flights out of Brussels South Charleroi Airport.
September 2010 : Jetairfly is the first and only Belgian organisation obtaining an EASA Design Organization Approval (DOA).
November 2010 : Jetairfly is European launch customer of the new Boeing Sky Interior (Boeing 737 next gen).
April 2012 : Integration of Jet4you (Moroccan LCC)
Feb 2013 : Jetairfly is the first leisure airline worldwide to introduce the Embraer E-Jet in its fleet
October 2013 : new head office Jetairport + maintenance facility Tec4Jets
December 2013 : Jetairfly introduces the first and only Belgian Boeing 787 "Dreamliner".
14 new aircraft in the Jetairfly-fleet
July 2007 : OO-JAF, first factory new Boeing 737-800 NG delivered to Jetairfly
July 2008 : OO-JBG, factory new Boeing 737-800 NG, named "Gerard Brackx", in honour of the Jetair-founder
Feb. 2009 : OO-JAQ : factory new Boeing 737-800 NG. Jetairfly now has the youngest fleet of Belgium.
March 2009 : OO-JAR : factory new Boeing 737-700 NG
Nov. 2010 : OO-JAX : factory new Boeing 737-800 NG. First European Boeing 737 with Boeing Sky Interior.
April 2011 : OO-JAD : factory new Boeing 737-800 NG.
June 2011 : OO-JAH : factory new Boeing 737-800 NG
February 2013 : OO-JEM : factory new Embraer E190.
March-April 2013 : +1 factory new E190 and 3 737-800 NG
December 2013 : First Belgian Boeing 787 "Dreamliner"
February 2013 : OO-JEF, factory new Boeing 737-800 NG
An innovative airline
See "New aircraft" : introduction of new Boeing 737 NG (next generation) aircraft. Modern aircraft, fuel efficient and with a lower ecological footprint.
Worldwide first leisure airline introducting Embraer E-Jet, offering state of the art comfort, and more direct flights.
Jetairfly is the first and only Belgian airline to operate the Boeing 787 "Dreamliner" : even more innovative, even more fuel and environment friendly.
TUI Travel has an order for 60 Boeing 737MAX and option for another 90. Delivery (a.o. for Jetairfly) starting 2018.
Jetairfly introduced various new routes in Belgium :
Brussels : Montego Bay (Jamaica), Toulon (France), Lamezia Terme (Italy), Brindisi (Italy), Marsa Alam (Egypt), Aqaba (Jordan), Sal and Boa Vista (Cape Verde Islands), Porto Santo, Ponta Delgada (Azores), a.o.
Oostende : Heraklion (Crete), Rhodos, Malaga, a.o.
Charleroi : Murcia (Spain), Istanbul (Turkey), Nice, a.o.
Facts...
Jetairfly is not only Belgium's youngest, but also second largest airline.
Jetairfly is the 2nd largest airline in its homebase Brussels and in Brussels South Charleroi Airport.
Nr 1 Belgian airline in terms of network and destinations.
Largest airline in its bases Oostende and Liège.
Also based in Orly (France), Casablanca, Marakech and Agadir (Morocco)
...and figures
In 10 years Jetairfly has grown from 5 to 23 aircraft (Summer 2014), from 42 to 101 destinations, from 255 to
1040 staff members. In 2014, Jetairfly will fly 187 routes, to 101 destinations.
With an average fleet age of 4,8 years, Jetairfly has by far the youngest Belgian fleet. 14 out of 23 aircraft flew over to Brussels, straight from the factory.
Jetairfly is part of TUI Travel Belgium, the largest tourism organisation in the country, part of the international group TUI Travel PLC. Partner organisations in Belgium are touroperator Jetair and travel agencies Jetaircenter.
A brief history
13 November 2003 : Creation of TUI Airlines Belgium (*) Will start up in April 2004 with 2 Boeing 737-400, flying for touroperator Jetair, which is 100% sharehoulder.
(*) TUI Airlines Belgium operates under the commercial name Jetairfly since November 2005
19 March 2004 : Jetairfly is the first ever Belgian airline to obtain at startup a JAR-OPS1 AOC (flight licence with the highest security and quality standards)
20 March 2004 : 1st commercial flight Brussels-Almeria-Malaga. Eventually Jetairfly will operate 5 aircraft in its first year : 3 B737-400 classic gen and 2 B737-800 next gen.
August 2004 : Creation of TUIfly Academy Brussels. Full JAR-FCL approval as Type Rating Training Organization (TRTO). Typerating and instructor trainings on Boeing 737, Boeing 767 and (update 2013) Boeing 787, Embraer E-Jet.
11 February 2005 : First Jetairfly long haul flights, connecting Brussels with the Dominican Republic, Mexico, Cuba and Jamaica.
14 April 2006 : Jetairfly starts its first connection abroad, between the French airports of Toulon and Brest.
23 March 2008 : Jetairfly introduces the first lowcost flights at Liege Airport, connecting Liege with Tel Aviv.
April 2008 : Startup of Tec4Jets, Jetairfly's own aircraft maintenance organisation.
24 October 2008 : Jetairfly introduces the first holiday flights out of Brussels South Charleroi Airport.
September 2010 : Jetairfly is the first and only Belgian organisation obtaining an EASA Design Organization Approval (DOA).
November 2010 : Jetairfly is European launch customer of the new Boeing Sky Interior (Boeing 737 next gen).
April 2012 : Integration of Jet4you (Moroccan LCC)
Feb 2013 : Jetairfly is the first leisure airline worldwide to introduce the Embraer E-Jet in its fleet
October 2013 : new head office Jetairport + maintenance facility Tec4Jets
December 2013 : Jetairfly introduces the first and only Belgian Boeing 787 "Dreamliner".
14 new aircraft in the Jetairfly-fleet
July 2007 : OO-JAF, first factory new Boeing 737-800 NG delivered to Jetairfly
July 2008 : OO-JBG, factory new Boeing 737-800 NG, named "Gerard Brackx", in honour of the Jetair-founder
Feb. 2009 : OO-JAQ : factory new Boeing 737-800 NG. Jetairfly now has the youngest fleet of Belgium.
March 2009 : OO-JAR : factory new Boeing 737-700 NG
Nov. 2010 : OO-JAX : factory new Boeing 737-800 NG. First European Boeing 737 with Boeing Sky Interior.
April 2011 : OO-JAD : factory new Boeing 737-800 NG.
June 2011 : OO-JAH : factory new Boeing 737-800 NG
February 2013 : OO-JEM : factory new Embraer E190.
March-April 2013 : +1 factory new E190 and 3 737-800 NG
December 2013 : First Belgian Boeing 787 "Dreamliner"
February 2013 : OO-JEF, factory new Boeing 737-800 NG
An innovative airline
See "New aircraft" : introduction of new Boeing 737 NG (next generation) aircraft. Modern aircraft, fuel efficient and with a lower ecological footprint.
Worldwide first leisure airline introducting Embraer E-Jet, offering state of the art comfort, and more direct flights.
Jetairfly is the first and only Belgian airline to operate the Boeing 787 "Dreamliner" : even more innovative, even more fuel and environment friendly.
TUI Travel has an order for 60 Boeing 737MAX and option for another 90. Delivery (a.o. for Jetairfly) starting 2018.
Jetairfly introduced various new routes in Belgium :
Brussels : Montego Bay (Jamaica), Toulon (France), Lamezia Terme (Italy), Brindisi (Italy), Marsa Alam (Egypt), Aqaba (Jordan), Sal and Boa Vista (Cape Verde Islands), Porto Santo, Ponta Delgada (Azores), a.o.
Oostende : Heraklion (Crete), Rhodos, Malaga, a.o.
Charleroi : Murcia (Spain), Istanbul (Turkey), Nice, a.o.
Facts...
Jetairfly is not only Belgium's youngest, but also second largest airline.
Jetairfly is the 2nd largest airline in its homebase Brussels and in Brussels South Charleroi Airport.
Nr 1 Belgian airline in terms of network and destinations.
Largest airline in its bases Oostende and Liège.
Also based in Orly (France), Casablanca, Marakech and Agadir (Morocco)
...and figures
In 10 years Jetairfly has grown from 5 to 23 aircraft (Summer 2014), from 42 to 101 destinations, from 255 to
1040 staff members. In 2014, Jetairfly will fly 187 routes, to 101 destinations.
With an average fleet age of 4,8 years, Jetairfly has by far the youngest Belgian fleet. 14 out of 23 aircraft flew over to Brussels, straight from the factory.
Jetairfly is part of TUI Travel Belgium, the largest tourism organisation in the country, part of the international group TUI Travel PLC. Partner organisations in Belgium are touroperator Jetair and travel agencies Jetaircenter.
André
ex Sabena #26567
ex Sabena #26567
Re: Exactly 10 years ago, Jetaitfly was launched
Are there any plans to integrate the various TUI fly airlines across Europe into 1 airliner?
Re: Exactly 10 years ago, Jetaitfly was launched
Not into one single airline, but TUI is combining their companies in more functional groups. Like what we have already seen in Scandinavia. More recently, TUI Belgium and TUI Netherlands (so this is not only about the airline division) merged into one division of TUI being led by a Belgian-Dutch management (the Belgian ceo became ceo of the new Belgian-Dutch division). So now Jetair, Sunjets, VIPSelection, Arke, Holland International (does it still exist? I believe TUI Netherlands was going to phase out this brand), Jetairfly, Arke (airline, previously Arkefly), Tec4Jets, ... are now all part of one 'company' whitin TUI. But JAF and Arke will continue operating with seperate AOC's as far as I know, which is logical.airDD wrote:Are there any plans to integrate the various TUI fly airlines across Europe into 1 airliner?
But you can't combine things too much. Part of the success is the strength of local brands. In the Netherlands everyone knows Arke, while Jetair is less known. In Belgium it is the other way around. And the same goes for every market TUI is active in. So until a certain level you can merge overhead activities, but TUI will always remain a huge multi-brand operation.
Re: Exactly 10 years ago, Jetaitfly was launched
The first name of Jetairfly was TUI Airlines Belgium. For a brand recognition, it would have been better to keep the TUI name all over Europe, with or without integration.
Of course, 10 years ago, the TUI name was unknown in Belgium, whereas Jetair was a almost a household name, hence the name Jetair logo on the TUI Airlines Belgium planes.
Since TUI didn't get better known, Jetairfly soon replaced Jetair as logo. But the official name of the airlines is still TUI Airlines Belgium, operating as Jetairfly.
How many people (except the aviation buffs) know that the smile on the tail of the planes is the stylised TUI logo?
Of course, 10 years ago, the TUI name was unknown in Belgium, whereas Jetair was a almost a household name, hence the name Jetair logo on the TUI Airlines Belgium planes.
Since TUI didn't get better known, Jetairfly soon replaced Jetair as logo. But the official name of the airlines is still TUI Airlines Belgium, operating as Jetairfly.
How many people (except the aviation buffs) know that the smile on the tail of the planes is the stylised TUI logo?
André
ex Sabena #26567
ex Sabena #26567
Re: Exactly 10 years ago, Jetaitfly was launched
But even from the first moments flying as TUI Airlines Belgium, "Jetair" was branded on the aircraft because that's simply the brand that's very known in Belgium. That's the road TUI decided to take, brand the airlines in a way they represent the strongest local brand: Jetair, Arke, Thomson.
No reason to keep the TUI brand if that's not the strongest one. In some countries it is, in others basicly no one knows 'TUI'. A company like TUI doesn't need one branding for all operations, that doesn't work in Europe. TUI Travel has to integrate the different companies as much as possible to generate synergies, but they have to retain the multi-branding strategy to stay close to its customers.
No reason to keep the TUI brand if that's not the strongest one. In some countries it is, in others basicly no one knows 'TUI'. A company like TUI doesn't need one branding for all operations, that doesn't work in Europe. TUI Travel has to integrate the different companies as much as possible to generate synergies, but they have to retain the multi-branding strategy to stay close to its customers.