A Boeing sales presentation of the 787

[bits44]

An interesting tool used for sales pitches to airlines on cockpit changes.

http://forums.x-plane.org/index.php?act ... t&id=32647

just click on the page to advance to the next page.

[smokejumper]

Interesting presentation. It emphasizes that the pilot will have ultimate control over the plane, not a computer.

[TexasGuy]

Interesting presentation. It emphasizes that the pilot will have ultimate control over the plane, not a computer.

Yes and thats the opposite of the Airbus line of aircraft. Airbus makes great equipment, but i still like the fact that the pilot in command has the final control over the aircraft as the Boeings are. That human factor gives me a bit of confidence

[bits44]

A shot of nose section number 1 for production:

http://seattletimes.nwsource.com/html/b ... cation=rss[/img]

[boomer535]

I like the overhead crew rest area, very nice. Also the privacy door that keeps passengers from seeing the crew leaving the cockpit for bathroom breaks. Not being a pilot I can't really comment on the cockpit but looks very modern. Nice presentation.

[RC20]

Seattle PI says that no one at Boeing will discuss who ordered the 30 787s.

They do say not a US customer. An order that size would lead you to one of the big ones, BA, Lufthansa Emirates. There are always at least as many options as orders with one that size, sometimes a lot more.

Cathay Pacific could also be in that running. Wild speculation, but the others are not that far (supposedly) in the process. Maybe BA. Emirates seems to be playing the field for all its worth (after dissing the A350, hmm).

Paris airshow release speculated.

Some really big Airlines to weigh in yet, US ones included.

[Advisor]

Fantastic.

Thx for sharing.

[Laurens]

I was wondering how do Airbus or Boeing actually sell their planes. Do they contact the airlines or is it the other way around? I mean witch media is used to convince the buyers into buying certain planes and how do they communicate their products (planes) to the airlines.
Is it by face-to-face contact, air-shows or mass media (you don’t really see commercials on television or print advertising about an airbus or Boeing plane).

If anybody has more information about this matter, it would be really helpful. As I’m writing a case study on how business to business (b2b) companies communicate their products to each other.

Thanks!

[bits44]

The Aircraft manufacturing industry is for the most part invisible to the public eye, but! you can be sure they have an immense advertising budget in various media that's directed to airlines.

The highly visible representatives from Boeing and Airbus marketing put in appearances at airshows, product seminars, and direct contact with the buyers themselves, plus they have a huge sales force working with them to iron out the little details.

Visit the Airbus or Boeing websites and have a look at some of their media presentations the have there, you'll get a good idea of the high quality and very expensive video and print content.

[Laurens]

Thanks for the information bits44.

Do you think its possible that Boeing or Airbus can create product awareness with passengers. So that eventually the passengers influence the airlines into buying a certain type of plane?

Greetzz

[smokejumper]

The Aircraft manufacturing industry is for the most part invisible to the public eye, but! you can be sure they have an immense advertising budget in various media that's directed to airlines.

The highly visible representatives from Boeing and Airbus marketing put in appearances at airshows, product seminars, and direct contact with the buyers themselves, plus they have a huge sales force working with them to iron out the little details.

Visit the Airbus or Boeing websites and have a look at some of their media presentations the have there, you'll get a good idea of the high quality and very expensive video and print content.

In addition to the above, each manufacturer has a regional vice-president with a staff of representatives. Each airline (even the small ones) has a designated person who is always on the road calling on "his" customers. The regional vice president meets with the presidents and very senior executives while his staff people meet regularly with the airlines' finance, operations, maintenance, procurement and, other departmental managers. One example I know of involved regular meetings with airline mechanics to learn of any difficulties and their needs with respect to their own and the competor's products.

From these meetings, the manufacturer keeps abreast of airline plans and intentions and is always ready to step in and "help". I know of one case where a manufacturer's rep helped an airline secure a part for the competitor's plane (the competitor was out of stock of a part) from another airline - this helped build a solid relationship.

In the airline business (this is true for all capital-intensitive industries), relationships and trust are the key determinants to future business. "Deliver on time, deliver on promises , deliver on training, deliver on service and, be ready to help" are the hallmarks of a good relationship, according to this rep.

[TallDutch]

Last Friday I talked to someone from Boeing and he told me the 787 is sold out till 2012 already!

[bits44]

Thanks for the information bits44.

Do you think its possible that Boeing or Airbus can create product awareness with passengers. So that eventually the passengers influence the airlines into buying a certain type of plane?

Greeting

Absolutely! Boeing in particular advertises in magazines of all types but usually those involving travel, as well they do Television ads and video presentations in static displays.

[Laurens]

Thanks everybody for the information. It’s an interesting part of the aviation industry.

Greetzz