As befits one of Poland’s most widely recognised brands, not only at home, but all over the word, LOT Polish Airlines never stops working on its image. Having recently unveiled its latest livery, transformed its marketing communications platform, honed its Facebook profile and given Kaleidoscope, its in-flight magazine, an up-to-the-minute layout, the company now plans to welcome 2012 by introducing new touches to the LOT cabin crew uniform.

LOT aims to be at the forefront of the world’s airlines. The company thus continually works to improve the quality of its services, whilst never failing to apply its energies to the brand’s image as well. Amongst the many remarkable changes introduced in 2011, the rejuvenated livery, a masterly fusion of the traditional and the contemporary, warrants mention, as does the transformation to the company’s style of marketing communication, a measure which will both strengthen the LOT brand and build awareness on a number of markets, both domestic and foreign. Other noteworthy initiatives include the refreshing new layout of Kaleidoscope, the creation of the LOT YouTube profile and the honing of the company’s Facebook profile. With these changes now in place, it is time to move on to other measures aimed at further enhancing recognition of the LOT brand around the world.



As of 1st January 2012, LOT’s stewardesses will be wearing elegantly designed pillbox hats adorned with a metal badge displaying the wings of the LOT Polish Airlines logo, while the stewards will wear the same badge pinned to their uniform jackets.

“The hats received their first showing during the ceremony marking Ethiopian Airlines’ joining of the Star Alliance,” said Leszek Chorzewski, the press officer for LOT Polish Airlines, S.A. “The stewardesses representing the LOT cabin crew looked elegant and professional, something emphasised by a number of representatives of the Star Alliance member airlines present at the ceremony.”

“The pillbox hats that our stewardesses will be wearing as of 1st January 2012 have been made to a contemporary design created especially for LOT. Headwear, as such, isn’t a new departure as far as our cabin crew is concerned,” Dorota Haller, the airline’s director of marketing and product department, remarked. “It’s linked to the best of LOT’s tradition. Over the years, our stewardesses have been associated with chic, professionalism and worldwide fashion trends. And it’s just the same today. Our pillbox not only sets off their charm perfectly, but also adds a finishing touch to the uniform. And that’s exactly where the inherent strength of the LOT cabin crew’s elegant image lies. We are planning to introduce more changes to the both their image and the visual identification of LOT Polish Airlines in the spring of 2012.”

The headwear, together with the winter coats which made their appearance earlier in 2011, mark the start of the uniform’s makeover. By the spring, the LOT cabin crew will also be wearing classically elegant trench coats and new neck scarves. Moreover, the airline has announced that 2012 will see the introduction of further enhancements to its visual identification and to both its in-flight and ground product.

LOT press release,Warsaw, 2nd January 2012