The main shareholders are Chinese.
There are hundreds of cities in China with multi-millions inhabitants.
Chengdu, Chongqing, Tianjin, Wuhan, etc etc etc...
Chinese middle class is crazy about EUROPE.
After a first foreign trip to an Asian country, they want to visit Europe.
They want also to go shopping in the famous outlets; yes Chinese know Maasmechelen, Roermond, etc..
Let us hope that AB succeeds.
Later they can maybe repeat their success (..) with Latin America. Another big middle class, crazy about Europe. Bogotà, Mexico,..