BTW, I also wrote this in the thread on b.air's new long-haul product :
Air Key West » 04 Apr 2012, 18:44
Although I don't like the cold dark blue, grey and white color combination, the new long haul business class cabin looks GREAT ! Cannot wait to try it out. Hope the economy cabin is comfortable, too, and is not like the new cabin on European routes with slim seats that, indeed, give you a bit more leg room, but are otherwise extremely hard and uncomfortable.
With such a new superb long haul product, I hope b.air finds the way and the means to first, at least, slightly increase frequencies on a number of African routes, and then quickly spread its wings to other continents. With such a premium product and with an adequate marketing campaign, b.air should be able to convince travelers they can now compete with the best airlines in the world if the price for the traveler remains competitive. At most airlines in Europe, consequently also at SN, long haul routes make money, but they need a loss making European network to feed the intercontinental flights. It's swings and roundabouts.
Let's hope they find the financial means to develop their long haul network. Would Etienne Davignon and the other bankers on the Board of Directors of SN Airholdings be prepared to grant loans to their "baby" to fairly quickly develop the intercontinental network ? LH's money is currently going to OS, not to SN. New investment money will have to come from somewhere.
But back on track : great new long haul product from what we see on the SN animation.
I'm adding today : two additional long-haul aircraft this year is good. Let's hope b.air can introduce even more long-haul aircraft new next and the years thereafter.
In favor of quality air travel.