So I think SN is on the right track, however, they might consider merging b.flex and b.light some time, as the difference in the service is not so big anymore and you can have different kind of flexibility within eco without different service classes on board.
I also proposed this a while ago, but in the current tight environment, SN can't do that because of the risk of losing yields in b.flex and/or volume in b.light.
For me as, what you would call a corporate traveller, there are a number of things which are most important
(3) fast service at check-in & security, boarding and de-boarding
(4) possibility to take some hand-luggage on board and to check-in luggage (if needed) very fast and without any additional payments or 'bureaucratic procedures'
(5) Lounge access (not for fun, but in order to have a quiet place to work with my laptop
I admit food on board sometimes is convenient if I have a very tight schedule and not much time for any kind of meal at my destination or at the airport, but it is not "important" ...
Sure, but you're less than 10% of all airline customers.
Airlines like SN love you and tailor their offer to your needs.
They fly extra frequencies, give you a lounge, a mileage card program, they keep empty seats to accommodate flight changes.
That costs the airline a lot of money.
All other pax don't need that, plus punctuality and airport experience is much better at Ryanair!
Isn't it utterly stupid to base an entire company's strategy on a small minority of good customers who aren't even bothered to book the most expensive tickets, but rather receive corporate account discounts and also cost a lot to keep happy?
What a tunnel vision management.