Jetter wrote: ↑21 Feb 2017, 13:45I think that LH will look at the brand portfolio of the whole group when deciding and won't care about Belgian identity. 'Wings' isn't a very distinctive part of an airline brand either (GermanWings, Wings Air, SmartWings, AsianWings etc.), and knowing LH just ditched GermanWings it doesn't seem likely they'll create a new national 'Wings' brand.brusselsairlinesfan wrote: ↑21 Feb 2017, 00:40 Regarding the brand, I don't see them spliting it in different names for long haul and short haul operations... way too fuzzy! A nice choice and compromise could be to name it all Belgianwings as it would keep the belgian identity together with the characteristic -wings name/brand. Again, this is pure speculation... so what do you think?
The most logical solution is EuroWings for the European business and "Brussels Airlines" or "Lufthansa Africa/Belgium" (they've done this before with Lufthansa Italia) for the African business.
Many present SN customers will avoid low cost low service EuroWings.
transfer in FRA is a punishment, and a shame for an airline like LH.
Time to reconsider KLM.
). Just look at how much resistance there is against expansion and noise from BRU. Compare that to AMS, that has seen much less resistance while growing much faster and being in a heavily populated area as well, partially because the Dutch (politicians) want KL to prosper, while Belgians seem to care more about a bit of noise than the succes of SN. Even if Belgium would be sensitive to their "own" airline, pricing and convenience will always be more important factors (as in any other country).
