Air price war to boost winter flyers

[airazurxtror]

Customers are set to reap the benefits of an impending price war among major airlines this winter.

The lower fares bonanza could be sparked by “irrational pricing” by some airlines as they line up to pass on fuel savings to customers, according to Ryanair chief marketing officer Kenny Jacobs.
“We and other airlines will have a bigger benefit on fuel that can be passed on in the form of lower fares,” said Mr Jacobs. “Some people are calling that a price war in the second half of the year. It’s probably going to be a great winter for low fares for consumers around Europe.”
The marketing chief made the claim that the airline was ready to outgun its competitor, no matter what fare reductions they offer.

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