This morning the first visitors with a Hi Belgium Pass arrived at Brussels Airport. The Hi Belgium Pass is an all-in-one travel package offered by Brussels Airlines, in collaboration with Brussels Airport, the Belgian railways (NMBS) and the tourism organizations of Belgium’s regions and cities.
The Hi Belgium Pass has got off to a very good start. Hardly 4 weeks after its launch, Brussels Airlines has already sold 600 weekend passes. The most popular points of departure are currently Moscow, Madrid, Bilbao, Vienna and Barcelona. Brussels, Bruges, Antwerp and Ghent are at the top of the Hi Belgium Pass travelers’ list. But Malines, Louvain and Liege can also expect a high number of Hi Belgium Pass visitors. 95% of the Hi Belgium Pass tourists visit Belgium alone or with a partner. The Hi Belgium travelers stay approximately 3.6 days in Belgium, which is longer than the average stay.
Brussels Airlines’ Hi Belgium Pass is valid for travel from 50 European airports in 18 different countries. The departure for Brussels must be on a Thursday, Friday or Saturday. The return journey is possible on Sunday, Monday or Tuesday. For only 149 euros, travelers are offered a Brussels Airlines Check&Go return ticket, unlimited train rides in the whole of Belgium during the entire stay and access to different attractions and museums in 2 Belgian cities of choice.
The Hi Belgium pass is a successful collaboration between the biggest tourist players in Belgium. The pass came into being with the support of Brussels Airlines, the Belgian Railways, Brussels Airport, Toerisme Vlaanderen, visit.brussels, Wallonie Belgique tourism, Visit Bruges, Visit Ghent, Visit Louvain, Visit Malines, Visit Antwerp and the tourist federation of Liege. The tourism offices are happy to contribute to the Hi Belgium Pass and organize targeted actions abroad. Via social media, direct mail, videos and online marketing, the partners reach hundred thousands of consumers in Europe.
In the following weeks, Brussels Airlines will continue to develop the Hi Belgium Pass by offering more cities in Flanders and Wallonia and by integrating the option for Belgian companies to include their products in the pass. That way, the Hi Belgium Pass will become THE ambassador product for Belgium.