Lufthansa subsidiary Brussels Airlines, which will be integrated into the group’s low-cost carrier (LCC) Eurowings, will keep its brand for the time being. “So far, yes. There is no reason to change it in the short term; however, it is really the market that decides your name,” CEO Bernard Gustin told ATW (Air Transport World).
Today, Brussels Airlines—a Star Alliance member—is a top brand in Belgium and Africa, he said.
“We have two home markets, but I have to be objective. It is the best unknown brand in the world where we fight global competitors.”
Article by Kurt Hofmann in ATW: http://atwonline.com/airlines/ceo-brussels-airlines-brand-stay-now